Ömer Toprak

Migros is one of Turkey's largest retail, e-commerce and q-commerce companies. Migros One is the e-commerce and q-commerce side of the Migros Company. Analyze data related to Migros online with Bigquery, Tableau, MySQL and Google Analytics, then taking actions to increase KPI’s such as GMV and traffic (for all super-app verticals)

Analyze all kind of data related to Hepsiburada with SQL & Google Analytics, then taking actions to increase KPI’s such as GMV and traffic, Web site & mobile app traffic analysis, CR, ROI, ROAS analysis, A/B testing on basket campaigns, digital marketing campaigns, web site & app UX performance, banner performance etc.

Preparing feasibility for the campaigns to be created, Creating transactional and triggered communications and campaigns on Braze, Segmentation of customer profiles with SQL, Creating customer journeys, Working with creative team to create campaign contents such as text, homepage Carousel texts and images, communication contents etc., Creating and managing campaigns, A/B testing on campaigns and communications, Managing campaign communications, Detecting target groups of personal campaigns

Preparing feasibility for the campaigns to be created, Managing NBA (Next-Best-Action) campaigns, Managing campaign communications, Segmentation of customer profiles with SQL, Detecting target groups of personal campaigns, Working on DWH Modernization Project, Creating new HORECA, product and merchant campaign models, Creating cost reports of customer campaigns with SQL

Managing campaign communications, Segmentation of customer profiles with SQL, Detecting target groups of personal campaigns, Working on DWH Modernization Project, Creating new HORECA, product and merchant campaign models, Creating cost reports of customer campaigns with SQL

Create solutions for problems about MediaMarkt CLUB loyalty program, Searcing new campain programs for loyalty program, Testing new campains and discount cupons before launching campains and coupons, Assigning coupon for special customer cases, Analyzing customer data and create solutions about enrollment problems

Create solutions for problems about Money Club loyalty program, Managing campaign communications, Segmentation of customer profiles, Detecting target group of personal campaigns, Managing which products are going to use for communication in Aldım Bitti / Favori-Fırsat / İhtiyaç etc. Campaigns, Sending discount coupons to new stores, Creating local campaigns for low turnover stores