Özlem Gürses

*To develop, manage and run marketing programs specific to the segment needs (credit card customers segments) * To create, design and run promotions/campaigns to increase card usage and stickiness to card *To understand customer life cycle, profitability and recommend changes * To coordinate with IT department to implement new solutions * To monitor Pricing and Interest rates,technological improvements of services provided by the product * To work clos with product managers to track the needs of product

*Set up business goals & objectives for segments • *Set up marketing strategies to maximize the profitability of the segment * Design, plan and run marketing campaigns & activities for the targeted customers o including customer acquisition, cross-selling, up-selling, retention campaigns * Introduce the new developed products/service to related groups of customers * Design Product Packages for the segments * Brand Management for youth segment- exi26 * Sponsorships, support events and activities financially

Marketing & Finance

Marketing Management Product Management Sales Management