Oksana Yarmak

Creating and executing image and product PR campaigns in close cooperation with business departments Working with HR to promote company as the best workplace among internal and external audience Creating content incl media plan, message boxes, Q&A, articles, blogs, posts, mailings Media monitoring Constant media relations with journalists Key reports for stakeholders Credit Agricole is among TOP 10 most visible brands on the bank market and demonstrates the highest favorability rate among the competitors

Developing the partnership projects on non-commercial base Content writing for all communication channels Providing crisis communications Executing press conferences and corporate events Generating monthly report for stakeholders The greatest achievements were media relations built from scratch. I demonstrated strong negotiation skills while pitched media and posted blogs on non-commercial base. We have received more than 100 media clippings for 6 months.

Developing a PR strategy Bank's rebranding Leading the project of a new bank's website launch Leading the product advertising campaigns: from creating a concept to promoting in PR and marketing channels and analyzing effectiveness Content Creating Organizing events Cooperation with contractors: video studios, designers, printing companies, etc Conducting tenders The most exciting project was launching the website where I demonstrated team management skills, stress management and task prioritization

Writing image and product news for internal and external communications Planning SMM calendar and managing corporate pages on Facebook, YouTube Weekly mailing to employees After we set up the SMM process in house, we got double benefits - improved engagement metrics and reduced the costs.

• Market research • Writing articles, economic reviews, interviews • Launching the YouTube channel with 200 own videos: writing a script, working in the frame, interviewing speakers The greatest achievement was launching the YouTube channel and monetize it. I fulfilled the role of leader and executor at the time.