Olena Tsipko

Led national sales operations and acted as primary contact for external wholesalers and senior leadership. Evaluated and contracted key partners, ensuring GDP compliance and alignment with commercial goals. Achieved KPI targets, delivering 10–20% annual sales growth via accurate demand planning and market analytics. Built dashboards (Stock-in-Trade, Fill Rate), optimized order-to-inventory flows, and increased process efficiency by 20%.

Negotiated annual contracts with 6 key national wholesalers, securing 100% of company revenue and 10–15% volume growth. Maintained 100% account retention alongside ~15% account growth through strong long-term relationship building. Led outbound fulfillment, preserving OTIF delivery during peak volumes across 1,000+ SKUs. Conducted rigorous financial stability and credibility audits, minimizing bad debt exposure and ensuring 100% quality compliance.

Designed SCM strategies and drove IBP/S&OP processes, balancing customer service levels with operational site constraints. Demand-Supply & Inventory Control: Aligned market demand with capacity, improved inventory accuracy, and prevented overstock/out-of-stock scenarios. SAP & International Logistics: Managed end-to-end SAP SD/MM sales flows, cross-border customs clearance, and global shipping compliance. Resolved complex order exceptions to maintain a 98% customer satisfaction rate.

Managed end-to-end O2C document flows in SAP (orders, invoices, delivery notes) for 15 key accounts. Spearheaded SAP EDI implementation, cutting manual order processing time by 30% and ensuring 100% Master Data accuracy. Tracked customer service KPIs (Pack Fill Rate, Stock-in-Trade), elevating service levels to 98%. Served as primary contact for top accounts and coordinated with Sales, Logistics, and Finance to meet SLAs.

Built strategic relationships and drove revenue growth through joint business planning. Negotiated high-impact contracts and trade agreements, maximizing commercial margins. Monitored market trends to exceed sales and revenue targets by 5–10%. Managed annual marketing plans and drove business scaling via product launches. Tracked core business drivers (Turnover, Profitability, Product Mix) and closed performance gaps.

• Team Leadership: Led a team of 8 merchandisers responsible for brand execution across nearly 200 retail outlets. • Trade Marketing: Co-developed and managed trade marketing strategies with cross-functional teams to meet sales targets, ensuring visual merchandising compliance and optimized in-store visibility. • People Management: Managed full team cycle: recruitment, onboarding, training, goal-setting, performance monitoring, and development.