Olga Belianina

- Created and implemented SMM campaigns, and content strategy, that resulted in a 80% increase in pageviews, LinkedIn ER of 46.28% and CTR of 39.46% - Developed and executed content strategies incl.collaborations with brands such as Vitra and Contentful. - Integrated the brand into high-profile events like Berlin Design Week, achieving an ROI of 650% and enhancing brand awareness. - Led consumer and competitor research, which resulted in the development of a new website that increased online leads by 500%.

Led teams of up to 60 people. Developed go-to-market strategies, opening 12 fitness clubs with revenue growth surpassing market rates by 16%. Improved sales system, raising lead-to-sale conversion by 13%, adjusted pricing/product strategies, increasing transaction value by 19%. Boosted client acquisition by 32% and organic inbound revenue by 300% YoY. Social media strategy achieved regional leadership, a ROMI of 280% and 10M+ views.Led 120+ content projects, organized 100+ events enhancing brand engagement.

- Developed a promotion strategy for the Instagram accounts of the Gestalt Therapy Institute and the "Gestalt for Business" direction. - Set up a content planning and KPI monitoring system. - In 3 months, increased average metrics: post reach by 19%, number of reactions by 44%, and ERR from 9.1% to 16.9% (up to 34%). - Created 60 posts and over 500 stories. Increased the number of organic leads from social media to educational courses and event participation by 31%.

Developed and implemented B2B marketing strategies in the field of interior design and decorative wall coverings. Organized 15+ product presentations for partners (Ecophon, Armourcoat, etc.), increasing the profitability of this channel by 46% in a year. By implementing an SMM strategy, increased the number of leads by 26%. Developed 50+ design layouts for ad materials. Led the website renovation project, resulting in a 32% increase in applications from the website.

Developed and implemented communication and brand strategies for an insurance company, resulting in a 27% increase in the number of partner car dealerships and a 32% increase in revenue from contracts signed by partners within a year. Provided advertising materials to over 100 sales offices in 28 cities. Created and launched the "Insurance Agent Club" project, which increased agent loyalty and sales through this channel by 36% in a year. Wrote 200+ press releases and created the design for 100+ ad layouts.

https://urfu.ru/en/

https://urfu.ru/en/