Olga Konakova

- Launch and performance tracking of affiliate campaigns in Russia and Kazakhstan; - Expanding network of traffic suppliers via partners scouting and negotiating terms of partnership agreement; - Monitoring of traffic quality (match with target audience, website visits, log-ins, sales, ROI, NOI, etc.); - Co-work with designers on development of creative content (banners, landing pages, etc.); - Daily reporting and budget controlling.

-Leading execution of Brand Plan -Leading launch of new product: flavour ideation, product development, consumer testing, development and execution of marketing support (shooting TV copy and viral video for social networks; national sampling, webpage creation, digital PR, trade-support with POSM) -Initiation and participation in Productivity projects for product and package cost optimization

-Coordinating integration of acquired brand KIWI into SC Johnson business structure (regulatory, finance, sales, supply and logistics); -Growing category knowledge behind retail audit analysis & conducting market research; -Leading development & execution of brand plan (PR in press, national sampling promo in retail, digital); -Contribution to development of price strategy -Co-work with sales team in sales forecasting

-Communication with clients, clarifying research objectives and organizational details; -Support in research questionnaire development and translation (Rus - Eng and vice versa); -Support in data analysis in SPSS and in reports preparation for clients.

"Consumer, Technology and Innovation"

Methods of sociological research