Dr. Oliver Baecker

Dr Oliver Bäcker is the managing director of EintrachtTech GmbH. All strategic digital projects at Eintracht Frankfurt are bundled in the clubs 100%-subsidiary EintrachtTech, responsible for the internal digital professionalization and the development of new digital business models that reach far beyond the stadium borders. EintrachtTech plays a central role in securing the club’s present and future financial independence and growth potential using a holistic and far-reaching approach.

Oliver leads the digital center "Arena of IoT" at EintrachtTech, the digital subsidiary of Eintracht Frankfurt that implements the digital strategy of the club. Together with local and global partners from industry and academia, the digital center transforms Eintracht Frankfurt‘s home venue "Deutsche Bank Park" into a digital lighthouse. The most ambitious IoT ecosystem in European sport realises innovations in areas such as energy management, smart buildings, mobility and digital twins.

Oliver served as the IoT and Emerging Technologies lead at Deloitte Switzerland and a member of the leadership team at Deloitte Digital. He has more than 10 years of work experience consulting clients on the Internet of Things by providing viable IoT strategies, feasible technical solutions, and desirable designs. Oliver’s focus within the Internet of Things domain is on Industry 4.0, digital reality, smart buildings, the workplace of the future, and smart cities.

Member of the global leadership team for the consulting practice ‘User Experience and Mobility Services’ • Contribution to the definition, evolution, and execution of the practice strategy • Preparation of the 2016 investment planning for the global consulting practice • Lead of the strategic initiative ‘Product Partnership and Customer Satisfaction’ managing customer retention • Consulting of strategic customers on User Experience strategy and the implementation of SAP Mobile and UX solutions

• Drove SAP’s consulting business in the Swiss market with triple-digit YoY order entry growth • Developed lighthouse customers and managed the delivery of distinguished projects (“Innovation Award” for SBB, “Quality Award” for Novartis) • Won price-sensitive sales cases and drove operating profit based on an established collaboration model with SAP’s Nearshore Center Portugal • Represented the Swiss market unit in region Middle & Eastern Europe (forecasting, pipeline calls)

• Assessed the mobile consulting market in Switzerland • Developed a business plan to address a new market opportunity for SAP • Recruited a core team to establish a new consulting practice • Supported license sales as Business Development Manager (ad interim) and engaged in major license deals leading to significant consulting projects

• Led consulting projects on technology-based innovation and mobile strategy in the insurance industry • Wrote project proposals and acquired funding for new projects from the European Commission and industry partners (e.g. SAP’s IBU Insurance, Accenture, Swisscom, Mercedes-Benz, Mobiliar) • Co-founded and developed the competence center I-Lab

• Performed market research on the potential of mobile insurance apps for trust-based marketing (working with a leading US insurance company)

• Initiated and managed the new strategic initiative “Future Insurance” • Led the design and development of prototypes that integrate smartphones and cars with insurance enterprise systems (working with leading car manufacturers and insurance companies) • Delivered the opening demo for the CEO keynote at SAPPHIRE 2009

• Created usage-based business models that leverage lifecycle management for embedded systems

• Developed a web dashboard that enables the management of wireless sensor networks for disaster prevention in the oil and gas industry

• Provided IT support for 50+ employees and created promotional videos

• Administered the local area network and supported the deployment of a new IT landscape

• Identified high potentials in the area of CAD data exchange and supported recruiting processes

• Performed market research on the potential of mobile insurance apps for trust-based marketing (working with a leading US insurance company)

• Graduated very good - magna cum laude, grade: 5.7 (6=very good, 1=bad) • Investigated the business impact of mobile technology on claims management in the motor insurance industry • Published 18 papers in leading international journals, books, and conference proceedings

• Developed a positioning dashboard for spatial awareness based on ultra-sound sensing technology

• Graduated with highest distinction, grade: 1.2 (1=very good, 6=bad)