Oliver Heeroo

• Conception, organization and execution for all Lyreco relevant events (500+PAX) and fairs • Leadership of event and project teams off- and on-site • Leadership event and project implementation with external stakeholders such as agencies, service provider and manufacturer • Budget planning and responsibility • Project lead for various Social Media and online movies projects • Marketing and PR coordination and implementation

• Strategic and creative counseling to the Volkswagen Brand (in the field of Sports Marketing) as „Partner of Football“ with their sponsoring participants • Account Management with Volkswagen Partner SV Werder Bremen, TSV 1860 Munich, FC SChalke 04 and the DFB-Pokal • Assistance and implementation of communications project in the field of classic advertising, below the-line, trade marketing / POS and Live-Marketing Event • Transaction and Project Management with external stakeholder

• Planning, Execution & Controlling of Events and Roadshows • Project Development & Enhancements for national Communication Projects • Account Management for national partners and sponsors • Contract negotiation with Sponsors, Service Provider & Distributors • Budget Responsibility • Human Resources management for Project Staff

• Contact point regarding FIFA related issues for all Service and interlinked Departments (e.g. PR, Communication, adidas subsidiaries, etc.) • Develop and maintain working relationship with FIFA Officials, FIFA Partners & Sponsors, Coaches, Athletes and Key Externals • Represent the adidas brand and the respective Sports Marketing category at various FIFA World Cups