Oliver Kopac
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Oliver Kopac
Business Development of Mercedes-Benz digital customer touchpoints. Focussing on growing business through online channels and customer interactions. Responsible for identifying, evaluating, and implementing strategies to enhance the customer experience across various digital touchpoints like in-car apps, websites, email marketing, and social media, ultimately driving business growth and revenue.
Responsible for the online sales strategy and user experience of online stores, as well as for optimizing digital payment processes. This includes developing marketing campaigns, analyzing data to increase sales, selecting product ranges, optimizing customer acquisition and retention, and creating and implementing strategies for new digital payment methods.
- 4 years and 2 months, Jan 2017 - Feb 2021
Innovation Manager - Digital Customer Experience & Trends
Mercedes-Benz AG, (Berlin)
We at Mercedes-Benz Cars are facing one of the biggest transformations in our history. Growing metropolitan areas, digital business models, individual customer needs and focus on sustainable lifestyles change our environment significantly. We want to take this transformation as a chance and face the challenges and opportunities of the future.
- 3 months, Sep 2017 - Nov 2017
Innovation Sprint - U.S. Automotive Aftermarket
Daimler AG, (Los Angeles)
Identified frictions in the US car service industry and prepared the launch of a new business to realize the disruption opportunity. The approach included ethnographic research and idea generation to identify 4 unique innovative venture concepts.
- 7 years, Jan 2010 - Dec 2016
Business Development Manager
Daimler AG
Global Sales of Mercedes-Benz Oil in Europe, South East Asia, China & Australia
- 1 year and 3 months, Oct 2008 - Dec 2009
Key Account Manager
Daimler AG, (Berlin)
Sales & Marketing Mercedes-Benz Oil, determination and development of market potential, development of customer focus demand analysis, monitoring of business plans
- 1 year and 2 months, Oct 2007 - Nov 2008
Junior Sales Manager
Daimler AG, (Berlin)
Sales Management Mercedes-Benz After Sales, implementation of service-marketing strategies, service market analysis
- 7 months, Mar 2007 - Sep 2007
Diploma: Product Management
Daimler AG, (Berlin)
- 7 months, Aug 2006 - Feb 2007
Intern: Marketing
Porsche Middle East & Africa, (Dubai)
Co-ordination of marketing activities, co-ordination of dealer launch events 911 Targa & Cayenne, assistance customer database set-up
- 7 months, Feb 2006 - Aug 2006
Intern: Sales & Marketing
DaimlerChrysler Middle East, (Dubai)
Co-ordination of marketing & product launch activities, monthly market analysis
- 7 months, Aug 2005 - Feb 2006
Working Student: Product Management
Daimler AG, (Berlin)
Product Management Mercedes-Benz spare parts, competitor analysis, pricing, marketing concepts
- 6 months, Sep 2004 - Feb 2005
Intern: Project Management
Daimler AG, (Stuttgart)
After Sales Project Management, Life Cycle Product Management
Ausbildung von Oliver Kopac
- 5 years, Oct 2002 - Sep 2007
Industrial Engineering and Management
University of Applied Sciences Wildau
Sales & Supply Management
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
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