Olivier Hobi

- Marken: Taufix, Reosal, Agrisal, Jurasel, Sel des Alpes, Saline de Bex Bien-Être - Key Accounts Management Switzerland -

Nr 5 Prestige Gruppe in der Welt Kosmetik & Schminke Marken: Shiseido, Nars - Düfte Marken: Serge Lutens, Dolce & Gabbana, Burberry, Issey Miyake, Narciso Rodriguez, Elie Saab, Azzedine Alaia, Zadig & Voltaire Key Accounts: Import, Marionnaud, Müller, Douglas, Galenicare, Manor, Globus Verkaufsteam: 6 Sales Representatives, 1 Sell-Out Coordinator, 25 Beauty Consultants Sell-Out: 15 Counters bei Globus, Manor und Jelmoli Business Intelligence: Sell-Out Berichte (Nielsen, Counters), Budgets, P&L

- Drove all aspects of the brand Philip Morris with a yearly marginal contribution of CHF 40 millions: vision and strategy, market studies, defining, planning and budgeting the different Above and Below The Line (ATL, BTL) activities based on consumer insights, briefing media, creative and event agencies, cross functional collaboration with internal stakeholders, market execution, tracking and analysis - Budget of CHF 8 millions - Team: 1x Brand Executive + 1x Marketing Sales Trainee + 1x Secretary

- Direct Marketing: developed a real 1-2-1 platform including the extensive use of www, mailing/e-mailing, SMS/MMS Optimized the current PMSA database architecture which became a benchmark for the company - Identified and proposed solutions to improve the age verification process - Budget of CHF 1.5 millions - Team: 2x Dialogue Marketing Executives - Market Research: initiated and supervised all research studies for the PMSA brand portfolio and actively participated in the decision process

Supervised international brands (Marlboro, L&M, Chesterfield, Parliament, Philip Morris and Bond Street) for the Middle East and Africa region including the following markets: Israel, Cyprus, Malta, Reunion, Mauritania, Senegal, Ivory Coast, Benin, Togo, Congo, Cameroon, Tunisia and Morocco - Defined the regional marketing strategy, presented the regional marketing plans, briefed the advertising agencies, developed the ATL/BTL materials (including production and delivery follow-up), frequent visits

Supported Key Account Management: statistical analysis of the main distribution channels and segmentation of the entire sales universe to propose targeted promotional programs - Supported Trade Marketing department: brand visibility at point of sales, sales cycle preparation

- Drove all BTL initiatives for the brands Marlboro, Philip Morris, Chesterfield and Muratti in the Suisse Romande universe of bars/clubs/discotheques and events/festivals - Recruited and trained the entire promotion force - Budget of CHF 1.5 millions - Team: 1x Promotions Executive, 5x Promoters, 60x Hostesses, 1x Secretary, 1x Technical Service

- Sales Representative (Riviera + Valais): Established and followed-up the partnership with retailers and optimized product distribution and visibility - Initiated and planned point of sales promotions as well as merchandising activities - Promoter (Zurich and urban area): Promoted the major brands by ensuring products distribution, cigarettes sales, customer support and placement of advertising materials in the universe of bars, clubs, discotheques, events/festivals

Marketing Management - Sales Management - Corporate Finance - Accounting - Human Resources - Law