Olivier d'Eternod

Managing the business consulting boutique specialised in Team and Business alignment. Our key specialty is to "Connect emotional and business needs of customers for fuel higher growth and performance. Working with a selection of fortune 1000 companies in Switzerland, France, Germany, the UK, Belgium and Austria.

Leading the EMEA Storage Product Marketing team & activities; successfully managed the exit of the USB Disk storage business; maintained a sizable revenue throughout 2012 while going through challenging conditions (restructure and Thai floods affecting worldwid disk supply); contributed to the business integration with Lenovo, following the acquisition of iomega

Developed, for a Global Company, a tactical sales alignment plan involving active participation of local sales teams in 7 European countries and reversing negating sales trends of past quarters; redesigned, for a Swiss IT service company, the positioning of the entire product portfolio, enabling the immediate launch of direct marketing campaigns; relaunched, for an international client, the CRM solution across Europe through partial system redesign and targeted local & online trainings.

August 2007 - March 2009: Leading the development of a new sales strategy targeting large enterprises and SMB customers; managed the sales team for Southern & Northern Europe. January 2007 - August 2007: GM responsibility for the EMEA keyboards & Combo business.

In charge of EMEA Sales Development and structuration of a new initiative targeting large enterprises and SMB customers in a indirect go-to-market model.

In charge of developing a growth model for Digital Writing category of products in EMEA. Responsible for all aspects of product management, marketing, business development and sales management.

Co-founded the spin-off of the executive search firm Denzler & Partners selling a highly innovative e-recruiting software to European corporations; developed the business from zero to breakeven within 18 months; fully responsible for business generation including marketing, sales & finance.

Started the company's re-orientation from a technology-based to a market-driven Internet Service Provider (ISP); direct responsibilities over all aspects of the marketing mix; also in charge of the back office team and sales operations.

Managed a US$ 150 millions brand and a US$ 5 millions marketing budget; performed substantial breakthrough in innovation/renovation, brand equity management and marketing strategy/ implementation; achieved bottom line improvements in revenue and margin.

New Public Management: strategy & process improvement Telecom industry: change management FMCG: operational consulting