Omar Flores

Owned CRM and commercial performance frameworks across 6 regions and 12 countries, building Power BI/Tableau dashboards on SAP BW + Salesforce that standardized KPIs adopted by 25+ stakeholders. Transformed manual monthly reporting into daily automated sales and delivery dashboards, improving visibility and decision-making speed across commercial operations. Defined and implemented KPI frameworks tracking sales performance, customer behavior, and delivery metrics across 12-country EMEA footprint.

Analyzed customer journeys and conversion funnels, finding that 65% of churn occurred in the first two app sessions — enabling targeted retention at the high-impact funnel stage. Designed Databricks/dbt monitoring pipelines processing 50k+ daily events, with automated alerts for data-quality issues and abnormal declines in user activity. Designed and evaluated A/B tests to measure impact on engagement, retention, and premium conversion; identified conversion drivers and feature impact through stat.analysis.

Development and maintenance of interactive dashboards (Power BI, Tableau, Celonis) for analyzing profit splits by region, technology, time period, product, and customer. Preparation of results in presentations for management and project teams. Consolidated 3 data sources (SAP BW, Salesforce, Excel) into a standardized reporting pipeline, replacing fragmented manual reporting and cutting manual effort by ~20 hours/month.

Analysis of markets and market trends for go-to-market strategies, derivation of recommendations for action regarding technology requirements. Conducting scenario analyses and simulations for energy generation with solar panels; identified 15% potential for energy savings. Developing strategic dashboards (Tableau, Power BI) and presenting complex analysis results and recommendations for customers and management (German & English)

Production planning (layout, workplace design, material flow planning). Design and planning of production aids and devices for process optimization. Manufacturing and material flow analysis and optimization Development of data-driven logistics and production models for supply chain optimization; visualization of material flows and bottlenecks with Power BI.

Development and implementation of new supply concepts as well as consolidation centers in USA and China. Global localization of next generation electric-vehicles.

Cost and Logistic analysis from supplier options, packaging and transportation. Planning the logistic in new locations and insertion of new components in value stream chain. Use of Celonis to automate manual inventory queries, reduce process times, and improve reporting quality. Collaboration on projects to harmonize best practices between locations in Germany and Mexico.

Continuous improvement of processes. Through a time-reduction of 20%, we created savings from $17000 USD per year for the company

Implementation of a process to control and classify the food depending on the importance of them being sent. Reduction of time of delivery in 35% through implementation of a Kanban System.

Courses: Data Science, Machine Learning, Marketing & Business Strategy

Courses: Strategic Planning, Project Evaluation, Agile Methods