Onur Konan

• To analyze the usage of SME and Bancassurance customers' deposits, loans, money transfers, automatic invoices, etc. products, to determine the current situation, to identify potential focal points and customer needs, in line with the bank's strategies • Developing data mining models such as potential upsell/cross sell opportunities for customers • Performing lead analysis to support the growth of SME & Bancassurance customers • Execute action plans based on the results of SME analysis and optimize process

• Execute marketing segment strategy and management & implementation of analysis for segment needs • Creation and managment of deposit product strategies and monitoring deposit pricing strategy • Improving and monitoring bank NPS score • Develop service & sales models and protocols which are actionable and effective in channel • Execute action plans based on the results of SME analysis and optimize process, campaigns, and workflows to improve efficiency and increase output

• Lead Datawarehouse modernization Project,Data Governance Project and develop SAP BI reports project • Ensure coordination between IT and business units in the phases of project management • Making special campaigns and analysis • Customer lifecycle and loyalty analysis • Lead and develop automated reporting systems

• Conducted analyses on product usage patterns of business banking customers and determined marketing actions to increase cross-sell ratios and customer profitability • Develop churn, propensity and segmentation analyses to support marketing and sales strategies • Develop automated reporting systems • Monitor branch sales performances and take necessary actions.

• Developing data mining models to identify churn risks and potential upsell/cross sell opportunities for customers retention &development of SME & CORP & Fixed customers • Analyse and identify churn drivers • Develop strategies/initiatives to drive sustainable retention improvement and increase lifetime of SME and CORP customers. • Take Action plans proactively in order to reduce disconnections and churn ratio of SME & CORP & Fixed customers.