Orlando Bruno

Developed the sCoRe branding strategy, including designing the brand's visual identity and logos. Designed and executed marketing campaigns utilizing offline and online media to raise awareness and engagement for the project. Additionally, created content for various channels to increase brand awareness and student recruitment.

Contributed in drafting the proposal to secure a grant from the Sivert Stiftung, co-authored an academic paper on Sustainable Development through Rural Entrepreneurship, actively engaged in screening and selecting talented applicants, acted as the primary liaison between the local rural network and the sCoRe Project to facilitate collaboration and cultural exchange, and prepared the collaboration between Costa Rican students and rural producers to enhance project outcomes and foster sustainable development.

Conducted neuro-marketing experiments using expertise in data science and cognitive psychology. Created a GCS pipeline integrating Google Analytics, Google Search Console, and Google Tag Manager to load e-commerce data into BigQuery to streamline the process. Utilized R programming language to wrangle, process, and analyze data, generating actionable business and marketing intelligence and designing predictive models for online and purchase behavior.

Linked Costa Rican students with rural producers to facilitate knowledge transfer and sustainable development. As Product Owner, directed students in UX/UI design, marketing, and agile methods such as Scrum, providing technical guidance and expertise.