Otilia Otlacan

Angestellt, Senior Vice President (SVP), Transformation & BI, Blockthrough

Berlin, Germany

About me

I specialize in operations management and organizational strategy, having previously worked with startups, established ad tech companies, and two of the Big Tech (Google, Facebook). At Blockthrough US (formerly AAX, the Acceptable Ads Exchange), I head operations, including Revenue, Finance, People, Marketing, and Sales ops. --- Founding board member of the DE chapter of TWIPN, The Women in Programmatic Network. Founder & former editor of Ad Tech Daily, a news publication covering the ad tech industry. --- Specialties: Operations Management, Organizational Strategy, Ad Blocking, Programmatic Advertising, Project Management, Ad Tech Industry.

Skills

Ad Tech
Monetization
Digital strategy
Business Operations
Operations Management
Advertising Operations
Online Media
Display Advertising

Timeline

Professional experience for Otilia Otlacan

  • Current 1 year and 2 months, since Apr 2023

    Senior Vice President (SVP), Transformation & BI

    Blockthrough

    Using award-winning ad filtering technology, Blockthrough helps the world’s leading media brands restore a healthier relationship with the 250 million users who filter their online advertising experience.

  • Current 1 year and 4 months, since Feb 2023

    Founding Board Member, DE

    The Women in Programmatic Network

    The Women in Programmatic network was created to provide opportunities and support for women in the programmatic and digital advertising industry. ​ Starting in 2020 the network provides networking events and speaking opportunities, leads industry initiatives, discusses the latest and greatest in the industry and pushes to eradicate the gender pay gap. It is free to sign up and available for all levels, from intern to CEO!

  • Current 2 years and 1 month, since May 2022

    Member, Global Privacy Working Group

    IAB Tech Lab

    The objective of the Global Privacy working group is to develop guidelines, standards, and tools to facilitate uniform encoding, communication and decoding of consumer privacy preference signals throughout the digital supply chain.

  • Current 13 years and 5 months, since Jan 2011

    Ad Tech | Operational Strategy | Leadership Support Consultant

    otilia.pro

    I am sometimes available to take on advisory roles supporting entrepreneurs and start-ups in various stages. From Revenue, Finance, People, and Sales Operations to Business Intelligence, CRM and workflow optimization, I can help your organization achieve clarity and efficiency in how it operates and grows. My experience spans both US and EU environments. Education, science, and culture are areas where I am happy to lend a helping hand through pro bono consulting and mentoring.

  • 2 years and 4 months, Jan 2021 - Apr 2023

    Vice President (VP), Operations

    Blockthrough US

    Supported the growth of a truly unique ad tech business (Blockthrough US, formerly AAX) centered around respecting user choices while helping publishers recoup revenue lost to ad blocking. Following eyeo’s acquisition of Blockthrough, AAX and Blockthrough have merged in 2023 under the Blockthrough brand; a single business unit now serves customers of both companies under the eyeo group.

  • 3 years and 1 month, Jan 2018 - Jan 2021

    Head of Operations

    Blockthrough US

    Blockthrough US—formerly known as AAX, the Acceptable Ads Exchange— is a first-of-its-kind solution to recovering revenue lost to ad blockers: it allows publishers to monetize quality content with ads that are non-invasive and respectful of users' choices while helping advertisers reach untapped audiences. Following eyeo’s acquisition of Blockthrough, AAX and Blockthrough have merged in 2023 under the Blockthrough brand; a single business unit now serves customers of both companies under the eyeo group.

  • 1 year and 3 months, Nov 2016 - Jan 2018

    Acceptable Ads Operations

    Eyeo GmbH

    Help publishers, ad networks, and ad tech vendors work with the Acceptable Ads initiative. See acceptableads.com or drop me a line if you'd like to know more.

  • 8 years and 9 months, Jan 2008 - Sep 2016

    Founder, Editor

    Ad Tech Daily

    As founder and editor of Ad Tech Daily, an ad tech news publication, my focus was on interviewing ad industry leaders and experts and staying abreast of all that's moving in the ad tech world. Founded in 2008, Ad Tech Daily started out as an experiment in publishing, re-branded from Ad Ops Online in August 2015. It organically grew to feature over 15,000 news pieces covering the digital advertising industry and numerous guest articles from industry leaders and C-level executives.

  • 11 months, Mar 2014 - Jan 2015

    International Advertising Consultant

    Reddit

    Monetization strategies for reddit's international advertising inventory: native and display ad units.

  • 1 year and 1 month, Jan 2010 - Jan 2011

    Advertising Operations

    Meta

    I worked directly with top tier brands and agencies across EMEA to establish and execute successful advertising campaigns on Facebook’s platform. In charge of running ad operations across +25 countries and +15 languages, across some of the most challenging EMEA markets. Brands: P&G, Unilever, Nike, VISA, Coca-Cola, Diageo, RedBull, Vodafone, Nokia, Motorola, Samsung, ING, Gucci, Levi's, Microsoft, Sony, Kellogg's, Baskin Robbins, Fiat, Pepsi, BMW, Audi, Ford, Chrysler, Volvo, Chevrolet, Peugeot, Michelin.

  • 1 year and 9 months, Apr 2008 - Dec 2009

    Ad Operations Manager

    Irish Digital Startups

    At MUZU.TV: I worked directly with the Sales, Marketing, Finance and Product teams in order to develop new ad products, advise on technical implementation and integration of ad systems, develop and manage customized ad operation processes. At JOLT Online Gaming : my focus was on Online Advertising, Ad Revenue Optimization and Web Traffic Analysis, for both triple-A game titles and legendary, reworked titles.

  • 1 year and 10 months, Jul 2006 - Apr 2008

    Account Associate - Online Sales and Operations

    Google

    I owned and developed the Google AdSense revenue responsibility for a whole language market (cross-countries), and promoted the Google AdSense product and brand within the target market.

Educational background for Otilia Otlacan

  • 2015 - 2015

    Entrepreneurship

    University of Maryland, College Park

    Specialization certificate following a 3 courses + capstone project from University of Maryland, College Park, through Coursera.

  • 2011 - 2011

    Management

    Cornell University

  • 2001 - 2001

    Management

    Open University Business School

  • 5 years and 4 months, Oct 1997 - Jan 2003

    Economics

    Vasile Goldiş Western University of Arad

    Marketing, Economics

Languages

  • English

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  • French

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  • Romanian

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