
Otilia Otlacan
Employee, VP Business Operations, AAX
Berlin, Germany
Timeline
Professional experience for Otilia Otlacan
Current , since Jan 2021
VP Business Operations
AAX
Current , since Jan 2011
Ad Tech | Business Operations Consultant
otilia.pro
I help startups and established companies with defining and executing business operations strategies, web monetization, brand abuilding for emerging ad tech initiatives. Currently only taking on pro-bono projects, prioritizing those focused on education, science, or culture.
3 years and 1 month, Jan 2018 - Jan 2021
Head of Operations
AAX
8 years and 9 months, Jan 2008 - Sep 2016
Founder, Editor
Ad Tech Daily
As founder and editor of Ad Tech Daily, an ad tech news publication, my focus was on interviewing ad industry leaders and experts and staying abreast of all that's moving in the ad tech world. Founded in 2008, Ad Tech Daily started out as an experiment in publishing, re-branded from Ad Ops Online in August 2015. It organically grew to feature over 15,000 news pieces covering the digital advertising industry and numerous guest articles from industry leaders and C-level executives.
11 months, Mar 2014 - Jan 2015
International Advertising Consultant
reddit Inc.
Monetization strategies for reddit's international advertising inventory: native and display ad units.
I worked directly with top tier brands and agencies across EMEA to establish and execute successful advertising campaigns on Facebook’s platform. In charge of running ad operations across +25 countries and +15 languages, across some of the most challenging EMEA markets. Brands: P&G, Unilever, Nike, VISA, Coca-Cola, Diageo, RedBull, Vodafone, Nokia, Motorola, Samsung, ING, Gucci, Levi's, Microsoft, Sony, Kellogg's, Baskin Robbins, Fiat, Pepsi, BMW, Audi, Ford, Chrysler, Volvo, Chevrolet, Peugeot, Michelin.
1 year and 9 months, Apr 2008 - Dec 2009
Ad Operations Manager
Irish Digital Startups
At MUZU.TV: I worked directly with the Sales, Marketing, Finance and Product teams in order to develop new ad products, advise on technical implementation and integration of ad systems, develop and manage customized ad operation processes. At JOLT Online Gaming : my focus was on Online Advertising, Ad Revenue Optimization and Web Traffic Analysis, for both triple-A game titles and legendary, reworked titles.
1 year and 10 months, Jul 2006 - Apr 2008
Account Associate - Online Sales and Operations
Google
I owned and developed the Google AdSense revenue responsibility for a whole language market (cross-countries), and promoted the Google AdSense product and brand within the target market.
Educational background for Otilia Otlacan
2015 - 2015
Entrepreneurship
University of Maryland, College Park
Specialization certificate following a 3 courses + capstone project from University of Maryland, College Park, through Coursera.
2011 - 2011
Management
Cornell University
2001 - 2001
Management
Open University Business School
5 years and 4 months, Oct 1997 - Jan 2003
Economics
Vasile Goldiş Western University of Arad
Marketing, Economics
Languages
English
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French
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Romanian
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