Otilia Otlacan

I help startups and established companies with defining and executing business operations strategies, web monetization, brand abuilding for emerging ad tech initiatives. Currently only taking on pro-bono projects, prioritizing those focused on education, science, or culture.

Help publishers, ad networks, and ad tech vendors work with the Acceptable Ads initiative. See acceptableads.com or drop me a line if you'd like to know more.

As founder and editor of Ad Tech Daily, an ad tech news publication, my focus was on interviewing ad industry leaders and experts and staying abreast of all that's moving in the ad tech world. Founded in 2008, Ad Tech Daily started out as an experiment in publishing, re-branded from Ad Ops Online in August 2015. It organically grew to feature over 15,000 news pieces covering the digital advertising industry and numerous guest articles from industry leaders and C-level executives.

Monetization strategies for reddit's international advertising inventory: native and display ad units.

I worked directly with top tier brands and agencies across EMEA to establish and execute successful advertising campaigns on Facebook’s platform. In charge of running ad operations across +25 countries and +15 languages, across some of the most challenging EMEA markets. Brands: P&G, Unilever, Nike, VISA, Coca-Cola, Diageo, RedBull, Vodafone, Nokia, Motorola, Samsung, ING, Gucci, Levi's, Microsoft, Sony, Kellogg's, Baskin Robbins, Fiat, Pepsi, BMW, Audi, Ford, Chrysler, Volvo, Chevrolet, Peugeot, Michelin.

At MUZU.TV: I worked directly with the Sales, Marketing, Finance and Product teams in order to develop new ad products, advise on technical implementation and integration of ad systems, develop and manage customized ad operation processes. At JOLT Online Gaming : my focus was on Online Advertising, Ad Revenue Optimization and Web Traffic Analysis, for both triple-A game titles and legendary, reworked titles.

I owned and developed the Google AdSense revenue responsibility for a whole language market (cross-countries), and promoted the Google AdSense product and brand within the target market.

Specialization certificate following a 3 courses + capstone project from University of Maryland, College Park, through Coursera.

Marketing, Economics