Moderator

Otilia Otlacan

Employee, VP Business Operations, AAX

Berlin, Germany

Skills

Ad Tech
Monetization
Business Operations
Operations Management
Digital strategy
Advertising Operations
Online Media
Display Advertising

Timeline

Professional experience for Otilia Otlacan

  • Current , since Jan 2021

    VP Business Operations

    AAX

  • Current , since Jan 2011

    Ad Tech | Business Operations Consultant

    otilia.pro

    I help startups and established companies with defining and executing business operations strategies, web monetization, brand abuilding for emerging ad tech initiatives. Currently only taking on pro-bono projects, prioritizing those focused on education, science, or culture.

  • 3 years and 1 month, Jan 2018 - Jan 2021

    Head of Operations

    AAX

  • 1 year and 3 months, Nov 2016 - Jan 2018

    Acceptable Ads Wrangler

    Eyeo GmbH

    Help publishers, ad networks, and ad tech vendors work with the Acceptable Ads initiative. See acceptableads.com or drop me a line if you'd like to know more.

  • 8 years and 9 months, Jan 2008 - Sep 2016

    Founder, Editor

    Ad Tech Daily

    As founder and editor of Ad Tech Daily, an ad tech news publication, my focus was on interviewing ad industry leaders and experts and staying abreast of all that's moving in the ad tech world. Founded in 2008, Ad Tech Daily started out as an experiment in publishing, re-branded from Ad Ops Online in August 2015. It organically grew to feature over 15,000 news pieces covering the digital advertising industry and numerous guest articles from industry leaders and C-level executives.

  • 11 months, Mar 2014 - Jan 2015

    International Advertising Consultant

    reddit Inc.

    Monetization strategies for reddit's international advertising inventory: native and display ad units.

  • 1 year and 1 month, Jan 2010 - Jan 2011

    Advertising Operations

    Facebook

    I worked directly with top tier brands and agencies across EMEA to establish and execute successful advertising campaigns on Facebook’s platform. In charge of running ad operations across +25 countries and +15 languages, across some of the most challenging EMEA markets. Brands: P&G, Unilever, Nike, VISA, Coca-Cola, Diageo, RedBull, Vodafone, Nokia, Motorola, Samsung, ING, Gucci, Levi's, Microsoft, Sony, Kellogg's, Baskin Robbins, Fiat, Pepsi, BMW, Audi, Ford, Chrysler, Volvo, Chevrolet, Peugeot, Michelin.

  • 1 year and 9 months, Apr 2008 - Dec 2009

    Ad Operations Manager

    Irish Digital Startups

    At MUZU.TV: I worked directly with the Sales, Marketing, Finance and Product teams in order to develop new ad products, advise on technical implementation and integration of ad systems, develop and manage customized ad operation processes. At JOLT Online Gaming : my focus was on Online Advertising, Ad Revenue Optimization and Web Traffic Analysis, for both triple-A game titles and legendary, reworked titles.

  • 1 year and 10 months, Jul 2006 - Apr 2008

    Account Associate - Online Sales and Operations

    Google

    I owned and developed the Google AdSense revenue responsibility for a whole language market (cross-countries), and promoted the Google AdSense product and brand within the target market.

Educational background for Otilia Otlacan

  • 2015 - 2015

    Entrepreneurship

    University of Maryland, College Park

    Specialization certificate following a 3 courses + capstone project from University of Maryland, College Park, through Coursera.

  • 2011 - 2011

    Management

    Cornell University

  • 2001 - 2001

    Management

    Open University Business School

  • 5 years and 4 months, Oct 1997 - Jan 2003

    Economics

    Vasile Goldiş Western University of Arad

    Marketing, Economics

Languages

  • English

    -

  • French

    -

  • Romanian

    -

Wants

events in Berlin

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