Ozlem Bulut

•Annual marketing plan and budget management •Planning and implementation of marketing activities and events in Carrefour shopping centers. •Shopping Center opening organizations (event, PR and media planning) •Marketing research planning and management of the process •Communication planning and budget management •Communication and coordination of 3rd parties and agencies. •Corporate identity management (fairs, exhibitions) & printed material publications. •Web site management.

*Activity and event planning with suppliers and third-parties. *National campaign and promotion planning and application. *Planning of the annual marketing plan *Responsible for the process of preparation, coordination and release of catalogues, brochures with the creative agency. *Responsible for organization, production of POP,POS materials, giveaways. *Company Web-side,banner creation and coordination with the agency. *Responsible intra campany marketing trainings *Sponsorships

*Annual planing of campaigns and catalogues with intra company units and the agency *Campaign management and follow-up process with the agency *Preparation of carrefour catalogues with the agency *Catalogue price-product analysis *Determining the circulation and distribution of the catalogues *The organization, follow-up and conclusion of the distribution process *SMS ads preparation, conclusion and reporting

*Responsible for the execution-controlling-evaluation of the local marketing campaigns and projects. *Performing the store-openings and supporting with several campaigns. *Praparation of the store opening events, catalogues. *Developing marketing strategies by sales, profitability reports. *Implementing the acceptable marketing campaign proposals from the third-parties. *Follow-up regional competition terms per superstore.

Consumer behavior, brand, loyalty, purchasing behavior,advertising

International business administration and marketing