Pablo Moyano Reigosa

Absolut & Malibu

Brands: Sprite, Fanta and Nordic Mist. Analyse industry, competition and market trends. Present and execute creative ideas for marketing activities. Oversee the production of packaging, POS and websites, liaising with art designers, copywriters, and agencies. Meet with stakeholders to determine brand objectives and strategies.

Perform market and brand performance analyses, monitoring Key Business Indicators using sources of information as AC Nielsen or Household & Consumer Panels. Prepare monthly sales review to My Coke Marketing team. Working with business partners to develop projects as the Summer 2017 campaign, Innovation or product placement. Leading the design and production of merchandising. Cooperation with the bottler to execute local marketing plans as Adoramos in Porto, Portugal. Marketing budget control (SAP).

Development of a new pricing model to analyse and estimate competitive prices of DIA (Dedicated Internet Access). Price analysis of WAN (Wide Area Network) proposals for the different leading units and OBs. Telefónica prices vs competitors' price benchmarking for MPLS VPN, Ethernet and DIA based on TeleGeography's Research Services. Track internal Customer Satisfaction Index (CSI) to identify improvements to the pricing process.

Identify cost drivers, cross-comparison to cost of similar solutions within Daimler Buses vehicles. Link vehicle cost (bill of materials / assembly time) to their corresponding technical source (CAD Visualisation). Prepare meaningful documentation to be used in cross-disciplinary teams and decision making processes. Training of new interns.

Bachelor’s Degree in International Economic and Business Sciences

Bachelor’s Degree in Business Administration and Management