Pablo Sánchez Kohn

After working almost a decade for some of the most important market research companies in Latin America, I am relocating to Argentina. I am open to work with/in research companies (as an indenpendent provider or Senior level International full-time Researcher), as well as directly with/in consumer-oriented companies in Latin America.

TRANSNATIONAL FAMILIES is an "e-think tank" where researchers and decision-makers meet each other to exchange ideas, information, experiences, projects and contacts in order to understand-act in favour of more than 26 million Latin American migrant workers around the world.

Departamento: Dirección, Company Founder and Research Director at Cimagroup Costa Rica. Resposible for Caribbean & Central America Region. Creación y Dirección General Cimagroup en Costa Rica, atendiendo la región de Centroamérica y El Caribe.

Departamento: Marketing - Comunicación, I founded the Qualitative & Etnographic Research Division in Cimagroup Chile, increasing + 10% the whole company incomes and exceeding year after year sales expectations. I was reponsible for attracting and retaining new clients to the Division (such as Nestlé, Western Union, GM, Coca-Cola, Movistar, BancoEstado, P&G, etc.). Finally, I leaded the first stage of obtaining ZMET Licensee for the countries where Cimagroup has offices.

Departamento: Marketing - Comunicación, Dirección general de la unidad de negocios de estudios cualitativos, aportando a Cimagroup Bolivia con aprox. el 30% de la facturación anual. Entrenamiento de investigadores cualitativos, desarrollo de cartera de clientes.

ZMET (Zaltman Metaphor Elicitation Technique *) is a patented research tool based on the latest research in the social and biological sciences. Developed by Jerry Zaltman, it is exclusive to Olson Zaltman Associates and the organizations we have trained and licensed to use it. ZMET digs deeper than

El propósito de este Master es compartir una mirada innovadora e integradora sobre el Consumo, crear un espacio multidisciplinario de pensamiento en torno a este tema y finalmente, integrarnos a una conversación global sobre la definición del nuevo consumidor en los procesos de negocios.