Padma Priya Srinivasan

Led a team of 2 (Analytics Engineer & BI Analyst); Created team OKRs and roadmap. Designed SaaS KPIs, built Executive dashboards (DBT and Tableau). Initiated and delivered high-impact analytics projects.

Led Customer Lifetime Value (CLV) strategy cross functionally. Evaluated CLV model, designed Lifecycle and Churn segmentationframeworks, created standardized campaign targeting playbook forEuropean Markets, leading to significant cost savings in Germany ofaround 65K Euros. Provided Impact Analyses of Loyalty and Referrral Programs.

Provided analytics support for private label & co-branded credit cards.Built "Right to Win" framework using logistic regression, identifying$12M in sales. Created profitability models using customer loss/paydown behaviourto personalize offers and develop a P&L Engine.Delivered actionable insights and mentored junior analysts.