Dr. Paola Ghione

My first activities which I carried out till the month of May were referred to the following topics: • Coordination of some CRM European projects • Managing customer analytics • Segment management and managing the profitable ones • Managing customer relationship together with the sales force • Internal training on CRM activities and marketing campaigns • Measuring customer based actions or other campaign to build customer value

I offer consultancy for Data Governance projects, for advanced data analytics, data mining, data modeling, and predictive statistics in Python and R, for marketing and digital strategies, and for what concerns the new trends, processes, and tools regarding CRM and small-medium-big data.

To document current status for data, forms, templates, tools and processes To optimize JDE/WOE interfaces To establish standards, rules, templates, processes and quality benchmarks for customer and campaign master data To agree on data maintenance process, forms, templates To control data quality To provide Data Governance handbook To manage roll-out and to provide training To manage data cleansing and capture with data stewards To establish a new industrial segmentation

Activities: • to prepare a strategic plan and to segment the market • to do targeting and positioning • to provide presentations suitable to the various targets • to do PR • to create prospect list of the big players • to negotiate trade relations • to rewrite the business plan • to look for investors /clients (Banks, large groups, ....)

to find out prospect lists , to organize events, to analyse the industries, the competition and our demand in the Italian market , to reorganize the communication of the brand identity material, to rebuild the relationships with the corporate and with Europe offices, to accomplish PR, to carry out sector analysis and loyalty and development strategy

I sum up my activities: • to manage the inbound logistics planning, the delivery timing with foreign suppliers (especially Spanish-speaking area) and the customer relationships within the logistics function • to support in the commercial

I sum up my activities: • to lead the sale and rental of audiovisual and multimedia devices • together with my head, to follow the realization of events during the equipment and physical structures selection

I sum up my activities: • to develop the French market and to manage relationships with distributors in France • to find information about foreign markets unknown by Bitron Video, in order to extend its business in the word

2001-2000 Sales Assistant • to manage the customer care activities for two new acquisitions that were ASEC, manufacturer of the exhaust systems, and Diesel Engine, manufacturer of engine for automotive 1999-1998 Logistic/purchase Manager • to run the MRP process for all the OEM supplies in Italy 1998-1995 Sales Assistant • to follow customer satisfaction activities and other supports for logistics, price, technical issues

I sum up my activities: • to manage the planning of the stays and the flights sold in the catalogue • to create the journeys of groups and the promotional price lists in the sales department.

On February, 2008, I accomplished the postgraduate course: Master in Marketing and Communication (2007/2008 years). It was held by the Economics University in Torino (110/110).

The triennial degree in business economics includes the specialization in marketing and I got it on November 27th, 2006 (the mark was 97 on 110).