Paolo Lattanzi

Web Analyse: Tracking Implementierung und Reporting SEA Kampagnen Planung und Umsetzung Online Marketing Planung und Omni-Channel Kampagnen Steuerung

SEA Kampagnen Planung und Steuerung SEO Strategie Entwicklung und Umsetzung Web Analytics: Tracking Implementierung und Reporting

This web agency is focused on SEO and SEA campaigns for small and medium businesses in Germany. I manage and optimize both SEO activities and SEA campaigns. My main tasks are: - Adwords Search Campaigns (SEA) - Adwords Display Campaigns (SEA) - Remarketing Campaigns (SEA) - Video Campaigns (Youtube Marketing) - SEO Analysis (Onpage and Offpage) - Local SEO campaigns - Controlling and Reporting

Handke Media ran several Online Shops focused on baking products. I was responsible for the international online marketing activities. My tasks were: - SEO and PR campaigns for the french and italian markets - Adwords campaigns for the german and french markets - SEO Analysis and Web analysis - Controlling and Reporting (Adwords/Analytics/Sistrics/Searchmetrics)

Rankseller was a successfull platform for Blog Marketing and Digital PR. My main tasks were: - Business development in the italian market - SEO Analyse (Backlinks profiles) - Blogs and Publisher analysis and acquisition - Account management - Social Media Marketing (Facebook and Twitter)

Arvato Services is a big german company focused to provide services that thrives on digital technology. I worked in the Microsoft team and my tasks were: - customer relations management (italian business customer) - customer problem solving - account management

I managed the online marketing activities for the german market. My main tasks were: - Affiliate marketing (on Zanox, TradeDoubler, Affilinet, Belboon and so on) - Bing and Adwords campaigns - Reporting and Optimisation