Parisa Zhong

Defined the overall UX vision and strategy, aligning design with business goals and project milestones. Partnered with leadership on roadmap planning, set UX standards and processes, and ensured cohesive, accessible experiences across platforms while mentoring and guiding the UX team to deliver on the project vision.

Act as a collaborative team member and maintain close contact with major portfolio studios in Europe, offering advice/guidance and direct assistance on any issues or challenges encountered regarding the User Experience, (e.g. Pipeline optimization, Framework, Experience Evaluation, Accessibility guidance...etc) and present the results of design solutions and proposals to stakeholders. Conduct workshops & training for team members, aimed at improving product quality.

Own the vision of UI&UX, drive and evangelize the user experience & visual direction on multiple projects. Work closely with core team members to Organize and define functionality and technical requirements. Work closely with User researcher on testing, analysis and optimize the current product based on the data. Mentor less senior team members in soft and hard skills.