Pat Beaird

Brand Development, Demand Generation, Social Media

Strategic and Tactical Consulting for growing businesses including marketing plans & sales strategy development. • B2B Lead Generation of highly qualified business opportunities suitable for closing utilizing integrated direct marketing and telemarketing campaigns. • Strategic development of marketing, sales, project management and customer service internal process structures. • Development of comprehensive and integrated messaging, value proposition, collateral, web content, and sales support tools. • Con

Responsible for creating and building marketing department for young software company. Design, create and implement all marketing processes and procedures. Design and create all collateral and promotional materials. Direct all advertising, promotional and public relations efforts including market launch of new products. Direct all lead generation activities. Responsible for development of product and corporate branding.

Managed all lead generation activities for a profitable major player in the Enterprise Supply Chain Management Software market. Supervised internal telemarketing staff. Developed and managed outsourced telemarketing of US and overseas vendors.