Patricia De Almeida

-MarTech Strategy & Global Integration: Led the implementation of a unified CRM/CDP platform across 6 markets (Brazil, Mexico, Colombia, US, Panama), reducing customer acquisition costs by 22%. -Tool Rollout & Adoption: Scaled marketing automation and digital asset management for Oral-B and healthcare brands, enabling 130% faster time-to-market for campaigns. -Data Governance: Ensured 100% compliance with GDPR/LGPD while improving data segmentation.

- Campaign planning and execution: Defines goals, target audiences, communication channels and strategies for digital marketing campaigns, such as paid ads, social media, CRM. - Analysis and optimization: Analyzes campaign performance, analyzes data and metrics, identifies areas for improvement and optimizes strategies to maximize return on investment; - Market and competitor studies. Creating and implements SEO strategies. Produces relevant and engaging content for social media and other online channels.

- I developed and implemented digital marketing strategies to achieve specific business objectives, such as lead generation, increased sales, and brand strengthening. - I managed and optimized campaigns on platforms such as Google Ads, Facebook Ads, and others, seeking the best return on investment (ROI) as well as SEO returns. - I created and adapted content for different online channels, such as social media, CRM, blogs, and websites, seeking engagement and interaction with the public.

-Developed strategies to grow audiences (primarily digital) and achieve St Paul goals. I planned and executed marketing campaigns with partner agencies or using self-serve tools like Meta Ads Manager or Google Ads. - Managed tracking system for marketing tactics, monitors performance, and reports on performance. Supported additional growth-focused tactics, which may include A/B testing, SEO, influencer campaigns, organic social campaigns, web promo, and more.