Patricia Knörrer
Bis 2020, Marketing Manager, Wiley-VCH Verlag GmbH & Co. KGaA
Weinheim, Deutschland
Werdegang
Berufserfahrung von Patricia Knörrer
Marketing des Zeitschriftenportfolios der Molekularbiologie, Biotech, Neuroscience. Planung und Durchführung von Plänen mit dem Fokus auf Marktanalysen zur Erreichung definierter KPIs, Produktpositionierung, Messaging, Kampagnen- und Programmbriefing.
2 Jahre und 3 Monate, Juli 2018 - Sep. 2020
Marketing Manager
Wiley-VCH Verlag GmbH & Co. KGaA
9 Monate, Nov. 2017 - Juli 2018
Associate Marketing Manager, Strategic accounts
Wiley-VCH Verlag GmbH & Co. KGaAProduct marketing in a scientific publishing company. Marketing of society journals using the marketing mix, e. g. digital and print promotion, social media, campaign planning, implementation and evaluation, sponsorships and attendance of conferences. Creation and implementation of marketing strategy plans with focus to the customer needs
4 Jahre, Nov. 2013 - Okt. 2017
Associate Marketing Manager, Research Life Sciences
Wiley-VCH Verlag GmbH & Co. KGaAProduct marketing of biotechnology journals. Campaign planning and implementation by using author personas with digital and print promotion, social media and evaluation, sponsorships and attendance of conferences.
13 Jahre und 11 Monate, Dez. 1999 - Okt. 2013
Product Marketing Executive
Wiley-VCH Verlag GmbH & Co. KGaAProduct marketing of physics journals, books and eMRWs
10 Jahre und 6 Monate, Mai 1989 - Okt. 1999
Customer Service Export Asia
Rudolf Wild GmbH & Co.KG, Berlin
Working in the export department to develop sales and marketing strategies to sell the soft drink Capri Sun to the Chinese and Taiwanese market. Part was a 6 months trainee program in the external sales department.
11 Monate, Jan. 1997 - Nov. 1997
Junior Sales Manager
Tacke Windtechnik
Working in the export department to develop sales strategies to sell wind turbines in China. The company went bankrupt in 1997.
Ausbildung von Patricia Knörrer
1990 - 1996
Wirschaftssinologie
Hochschule Bremen
Study of the Chinese language in combination with economic basics. Part was a 2-year stay in Shanghai to improve the language and working experience in joint ventures
Sprachen
Deutsch
-
Englisch
Fließend
Französisch
Gut
Chinesisch
Gut
Italienisch
Grundlagen