Patrick Foote

Business unit leader, marketing strategy and planning activities at executive level, business development and acquisition of new customers and lead sources both locally and nationally. Responsible for communication and positioning brand as world leader. Tasked with creating demand in the market and converting those inquiries into high quality prospect with specific goals and ROI. Full P&L responsibility for multi-million dollar marketing budget.

Responsible for strategy, planning and execution of online marketing department plan. Built and led web design and development teams. Other duties included successfully growing SEO program, creating online marketing mix which produced best attainable ROI, conversion testing, online reputation management and vendor management.

Responsible for strategy, planning and execution of IT strategy for multi-location technology dependent health care start-up. Created IT infrastructure, IT service department, healthcare information systems (EMR, PACS) and designed and integrated corporate CRM. As a techie and marketer, bridged the gap between IT and marketing.

Provided strategy and planning in areas of information technology, internet marketing, web development and day to day IT support for national mortgage lender.