Patrick Lucas

• Create and manage project plans and schedules • Manage multiple, simultaneous project schedules working under direction of cross-functional team members, including internal and external resources • Create, track and manage estimates and budgets • Oversee print production management and vendor coordination • Research media outlet opportunities working with advertising reps and editorial staff • Write, edit and proof content on a variety of projects and plans, as assigned

Develop and execute marketing strategies and tactics that support and maximize market share objectives, product launches, branding efforts and profitability targets. Develop and deliver high impact marketing packages and support materials required to successfully launch and support assigned products. Provide on time delivery of marketing materials that directly support market segment needs and market share targets.

Brand development, web site traffic growth and web site User Interface. Developing brand strategy, website, newsletter and email marketing campaigns. Execute marketing programs to drive inbound leads. Manage national and international trade shows. Develop and communicate product messaging, brand management and copyright/trademark protection.

Manage the Partner Discount Program which provides discounts on DISH Network service to the employees of Fortune 500 companies. Responsible for customer acquisition via the Partner Discount Program. Responsible development of fiscal budgets and achieving activation goals. Developed marketing plans and strategies, both long and short-term, as well as implementation to obtain desired results.

Public Relations and Communications

Marketing and Advertising