Basic

Patrick Zachries

Until 2019, Director Brand Marketing, Delivery Hero Germany GmbH

Degree: M.A., Strategic Marketing Communications, University of Greenwich

Berlin, Germany

Skills

Markenstrategie
Kommunikationsstrategien
Corporate Design
Flexibilität
Teamgeist
Neugierde auf Neues
Programmierung
Marke
Marketingplanung
Marketing & PR
Telco Kommunikation
Digital
InSight
Netzwerk
Engagement
Marketing
PR
Branding
Markenberatung
Internet Marketing
Kommunikationsfähigkeit
Verantwortungsbewusstsein
Qualitätsbewusstsein
Deutsche Sprache
Strategie
Informationstechnologie

Timeline

Professional experience for Patrick Zachries

  • Current , since Mar 2020

    Strategy Director

    Scholz & Friends

  • 10 months, Jun 2019 - Mar 2020

    Senior Strategy Consultant

    Telefonica Germany

    Consulting for the brand management team, technical leadership of cross-functional teams and independent development of strategic projects for the commercial brands o2 and Blau as well as support for corporate brand Telefonica.

  • 4 months, Feb 2019 - May 2019

    Director Brand Marketing

    Delivery Hero Germany GmbH

    Responsible for the German brand portfolio (Foodora, Lieferheld, Pizza.de). Responsible for the eight-digit brand budget. Management of the brand team (>10 people) (strategy, UX, design, text, communication, social media).

  • 1 year and 7 months, Jul 2017 - Jan 2019

    Managing Strategist

    MetaDesign

    Functionally/Disciplinary heading a team of 5 Strategists. Interdisciplinary, functional Project Lead of Global ‘Brand Transformation’ topics (e.g. Eon, Ergo). ‘Digital Brand Experience’ definition, Implementation and Governance topics (Deutsche Telekom, Huawei etc.).

  • 2 years, Jul 2015 - Jun 2017

    Senior Brand Strategist

    Metadesign AG

    Functionally leading a team of 3-4 Strategists. Interdisciplinary Lead of International brand development, steering and implementation projects for Deutsche Telekom AG and others. Primarily driven by slow/fast thinking insights and methods (‘Neuro Marketing‘). Consumer and client centric in-depth analysis of markets, primarily in Telco and Technology.

  • 2 years and 3 months, Apr 2013 - Jun 2015

    Brand Strategy Manager

    Telefónica (o2) Germany GmbH & Co. OHG

    Brand and communication strategy projects for Telefónica, O2, BASE and Blau.de. Development of analysis and derivation of recommendations on strategic issues. Coaching of and advice to internal interfaces and supplier (brand sessions & inductions).

  • 1 year and 1 month, Sep 2012 - Sep 2013

    M.A. Strategic Marketing Communications

    University of Greenwich

    Strategic Brand-Management, Marketing Consultancy, Marketing Communication, Advertising & Marketing Management, gewählter Repräsentant des Studiengangs. Abschluss "Master of Arts with Distinction", ECTS Level A.

  • 10 months, Oct 2012 - Jul 2013

    Marketing Assistent

    Blue Ribbon Foundation

  • 2 years and 9 months, Nov 2009 - Jul 2012

    Online-Marketing Assistent

    Sparkassen-Finanzportal GmbH

    Search enigne marketing (SEM) campaign management. Budget and product responsibility (development, launch, in-life management) in the area of display marketing. Annual online campaign management of Sparkasse Aachen. Product development & launch, Online-Display-Ad Generator.

  • 2 years and 11 months, Sep 2009 - Jul 2012

    B.A. Kommunikation und Multimediamanagement

    Fachhochschule Düsseldorf

  • 1 year and 1 month, Jun 2008 - Jun 2009

    Trainee Brand Management

    KW43 BRANDDESIGN- Eine Division von Grey Worldwide

    Porsche Design

  • 1 year and 10 months, Aug 2006 - May 2008

    Auszubildender zum Veranstaltungskaufmann

    Unit One Expo Team Messedienstleistungen GmbH

    Verkürzte Ausbildungszeit. Projektleitung, Zeit- und Ressourcenplanung, Vor- und Nachbereitung von intern. Messebeteiligungen, Abschluss nach Verkürzung in 06|2008.

  • 1 year, Aug 2005 - Jul 2006

    Praktikant

    Gatherhof gGmbH

    Einjähriges gelenktes Praktikum, im Rahmen der Fachhochschulreife (prakt. Teil), Wirtschaft & Verwaltung.

Educational background for Patrick Zachries

  • 1 year and 3 months, Aug 2012 - Oct 2013

    Business School

    University of Greenwich

    Strategic Brand-Management, Marketing Consultancy, Marketing Communication, Advertising & Marketing Management. Abschlussnote ECTS A (with Distinction)

  • 2 years and 9 months, Nov 2009 - Jul 2012

    Wirtschaftswissenschaften

    Fachhochschule Düsseldorf

    Marketing-Management, Unternehmenssteuerung, Brand-Management, TV Konzeption, Messemanagement, E-Business.

Languages

  • German

    First language

  • English

    Fluent

  • Spanish

    Basic

Wants

Kontakte. Austausch. Aufgaben. Projekte. Herausforderungen. Nicht nur im Bereich Brand Management.

Interests

Musik (querbeet
alles HörBare)
Sport (Schwimmen
Fitness)
Film (Action
Drama
History)
Kochen (internationale Küche
experimentelles Kochen).

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