Patrick Zachries

With my project One Trick Pony, I empower entire teams for sustainable change. I become part of the team on corporate or agency side. Together we develop, in collaborative sprints, clear and applicable strategies. Meaningful user experiences. Socially relevant benefits and gold winning campaigns. Whether as a lead in a project or as freelance support, my trick is to always find a good solution.

Consulting for the brand management team, technical leadership of cross-functional teams and independent development of strategic projects for the commercial brands o2 and Blau as well as support for corporate brand Telefonica.

Responsible for the German brand portfolio (Foodora, Lieferheld, Pizza.de). Responsible for the eight-digit brand budget. Management of the brand team (>10 people) (strategy, UX, design, text, communication, social media).

Functionally/Disciplinary heading a team of 5 Strategists. Interdisciplinary, functional Project Lead of Global ‘Brand Transformation’ topics (e.g. Eon, Ergo). ‘Digital Brand Experience’ definition, Implementation and Governance topics (Deutsche Telekom, Huawei etc.).

Functionally leading a team of 3-4 Strategists. Interdisciplinary Lead of International brand development, steering and implementation projects for Deutsche Telekom AG and others. Primarily driven by slow/fast thinking insights and methods (‘Neuro Marketing‘). Consumer and client centric in-depth analysis of markets, primarily in Telco and Technology.

Brand and communication strategy projects for Telefónica, O2, BASE and Blau.de. Development of analysis and derivation of recommendations on strategic issues. Coaching of and advice to internal interfaces and supplier (brand sessions & inductions).

Strategic Brand-Management, Marketing Consultancy, Marketing Communication, Advertising & Marketing Management, gewählter Repräsentant des Studiengangs. Abschluss "Master of Arts with Distinction", ECTS Level A.

Search enigne marketing (SEM) campaign management. Budget and product responsibility (development, launch, in-life management) in the area of display marketing. Annual online campaign management of Sparkasse Aachen. Product development & launch, Online-Display-Ad Generator.

Porsche Design

Verkürzte Ausbildungszeit. Projektleitung, Zeit- und Ressourcenplanung, Vor- und Nachbereitung von intern. Messebeteiligungen, Abschluss nach Verkürzung in 06|2008.

Einjähriges gelenktes Praktikum, im Rahmen der Fachhochschulreife (prakt. Teil), Wirtschaft & Verwaltung.

Strategic Brand-Management, Marketing Consultancy, Marketing Communication, Advertising & Marketing Management. Abschlussnote ECTS A (with Distinction)

Marketing-Management, Unternehmenssteuerung, Brand-Management, TV Konzeption, Messemanagement, E-Business.