Paul W. Müller

• Define and execute strategy for E-Commerce in Business Operations • Governance & enablement of local business operation teams in Europe (+beyond) to handle daily business with biggest E-Commerce customers • Optimize specific business operations processes, optimize back-end integration • Drive supply chain projects & steer operational excellence initiatives together with cross-functional experts • Lead a team of specialists in E-Commerce & foster networks of business operations associates across regions

• Steering and developing vendor business with Amazon.de for Bosch Home & Garden, DIY Measuring Tools and Smart Home product divisions • Close collaboration with retail marketing, advertising, content, supply chain, business operations and accounting experts • Aligning and executing big deal events and managing order-to-cash & supply-chain operations for DE business • Project lead for different supply chain initiatives and co-lead in PanEU contract negotiations

• Responsible for developing and steering B2B2C for Bosch Power Tools Accessories business with key customers in the German market • Managed listings of 2’000 products incl. planogram design, range extensions, portfolio changes • Planned and coordinated POS rollouts across 900 stores, leading cross-functional teams • Led merchandising team of 25 sales reps across DE

Member of cross-functional development program ("JMP") with personal mentor at top management levels and 7 assignment at corporate level, business unit, sales organization, manufacturing site, start-up venture: • Assignment 1: Logistics Planning • Assignment 2: Commercial Coordination • Assignment 3: Plant Controlling • Assignment 4: HR • Assignment 5: Corporate Finance • Assignment 6: Sales Controlling • Assignment 7: Strategic Planning

• Supported go-to-market strategy for market expansion of Bosch Power Tools in Asia-Pacific • Developed and implemented a new management control system for 13 countries

• Created launch packages for new products, supported open innovation user workshops • Executed kit and packaging development for Sears’ private label rotary tool brand Craftsman

• Supported marketing directors and VP of Bosch Power Tools Latin America • Designed, tested & implemented new performance management tools and steering processes • Analyzed status quo of existing push & pull demand generating programs in Latin America

• Maintained pool for advertising, POS and marketing materials • Organized product photo shooting incl. agency briefing and contracting

Grade: 1.0 (among best 5%) Visiting Student of MIT-Tsinghua International MBA Program, Strategy & Innovation Curriculum: Doing Business in China, Automotive Industry, Corporate Strategy, IP Protection, Business Innovation in an Interconnected World

Grade: 1.0 (among best 5%) – passed with honors • Linking the different aspects of management: a) Strategic Perspective b) Entrepreneurial Perspective c) Financial Perspective d) Organizations & Governance Perspective • Business Project with oil and gas company OMV • Consulting LIVE experience with McKinsey, BCG, AT Kearney, KPMG, Roland Berger, and Deloitte Master-Thesis: „Organizational Ambidexterity: Managing the Strategic Balancing Act between Innovation and Efficiency“

Grade: 1.1 (among best 5%) – graduation with distinction • Strategic Marketing and Planning • Product Management (Gestão de produtos) • Retail Marketing (Marketing de Varejo) • Consumer Behavior (Comportamento do consumidor) • Advertising & Sales Promotions • Financial Markets (Marcado Financeiro) • Business Planning (Jogo de empresas) Bachelor-Thesis: „Emotional Branding: Emoções e Experiências como Diferenciadores de Marca“

Grade: 1.1 (among best 5%) – graduation with honors • Business Management • Taxation, Commercial Law • Financial Markets, Controlling, Accounting, Statistics • Marketing, Strategic Mangement • Regional Studies Latin America