Paul Bogacki

Client Director at ServiceNow https://www.servicenow.com/

Senior Consultant for the Adobe Marketing Cloud. Focus on Adobe Analytics and Adobe Target. Customer adviser, business consultant and presenter.

Business consulting focused on the Adobe (Omniture) Digital Marketing Suite, particularly SiteCatalyst, Test & Target and SearchCenter. Responsible for gathering and understanding client requirements, assisting in the implementation of Digital Marketing technologies, as well as delivering best practices and business consulting where needed.

Manager of the Web Analytics Team. Responsible for all new Adobe Omniture SiteCatalyst, Search Center and Test & Target deployments. Tasked with integrating new websites, online tool and applications into the Digital Analytics environment. Supporting all other major Online Marketing tool and program deployments including Eloqua, Clicktale, Surveying, Affiliate, Paid Search and Social Media activities. Working with team to provide analysis, insights and recommendations to multiple departments.

Responsible for implementing Adobe Omniture SiteCatalyst, Search Center and Test & Target. Building Web Analytics competency in the company from the ground up. Supporting multiple departments with reporting, analysis, recommendations and optimization projects.

Creating, editing and managing the content of several company websites. Conducting Search Engine Optimisation (SEO) work for client websites. Running Internet Marketing projects i.e. Pay-Per-Click (PPC) campaigns. Measuring SEO and PPC success using Web Analytics (Google Analytics). Tasked with managing sales department and major customer accounts. Delivering presentations to senior management and clients. Significant input into product design and future marketing strategies.

This course has provided me with a broad-based understanding of marketing and legal principles from an international business perspective.