Paul Huizing

Leading the content team for Audible in Europe, I oversaw a multi-million Euro slate of active creative projects and took responsibility for all EU publisher relations and studios. My work drove the Audible growth in Germany, Italy, France and Spain, extending Audibles stories and characters for a new generation of listeners through original local content. At Audible I worked with my European management team, all country managers, local marketing and pr teams and reported into the SVP of global content.

I was the leader of the Audible Studios team across the EU & was responsible for the production of thousands of Audible Originals, audiobooks, drama plays & podcasts per year to support the local content strategies & growth goals. During this time we have significantly reduced production costs through standardization across market places and increased the quality of the production through regular learning sessions across teams and with external experts, innovation workshops and use of new technology.

I developed, launched and grew a Podcast program of 25 shows in Germany to support the Audible core business. I have worked with large german media brands, artists, studios & producers to develop an ever growing premium podcast slate for Audible. The program had significant effect on the CLV of Audible Subscribers, drove down customer Acquisition costs & increased brand awareness for Audible. One of the podcast won "Deutscher Radiopreis" as the first Podcast ever to be nominated besides actual radio shows.

Performance marketing was at the heart of Audibles growth strategy and in my role I was responsible for the german marketing budget, channel optimization, channel attribution and optimization. Every year has been a double digit growth year compared the last. With becoming part of Amazon I also integrated and streamlined all marketing activities, teams, tools and knowledge from Audible and Amazon.

During the building of Audible in Germany I held various positions in the marketing team: Collaborations, Events, Affiliate Marketing, PR and Amazon Marketing.