Paul Lubin

Provide ongoing advice for project design, project management, report and analysis. Develop and conduct industry presentations and write articles and papers. Provide ongoing advice for proposal development and pricing. Directed the mystery shopping and customer market research divisions, managed the P&L and developed pricing schedule.

Owned and operated Barry Leeds & Associates. Marketed products, managed finances and P&L, responsible for design and management of research conducted by company, prepared reports and presented critical results to senior executives, developed products and managed and developed advertising. Developed national panel of mystery shoppers and created internet based recruiting and reporting system. Pioneered the use of mystery shopping and consumer surveys to detect discrimination in lending.

Marketed and developed research programs including customer satisfaction, mystery shopping, test markets, controlled store testing, store audits, concept and product tests, in-store observations and brand image. Developed and marketed research products for financial institutions.

Managed and reviewed concept and product tests, repeat testing, attitude and usage, store audit and test market.