Paulina Roczniak

• support in CRM system implementation • support in planning, shaping and implementing CRM strategies • building and management of customized email campaigns (personalization, template creation, parametrization) • definition and monitoring of CRM KPIs • development and implementation of A/B testing strategies for campaigns and CRM performance optimization • analysis of customer data and guest feedback for the development of actionable customer insights

• coordination and performance analysis (A/B tests, Google Analytics) of email marketing campaigns • management and coordination of the content across website pages, newsletters and social media channels • market and competitive research and analysis (website activities, marketing and social media strategies) • preparation of digital marketing reports for member hotels

• analysis of business processes within HR and Finance functions • monitoring of organizational needs of Group and local entities • follow-up on the implementation of organizational models • drafting communication documents regarding new organizational structures • writing role profiles, in compliance with the organizational design

CEMS exchange semester

Double Degree Program in cooperation with Europa-Universität Viadrina Frankfurt (Oder)