Pawel Kobrynski

• Leading a multinational team of 7 SEO Managers working for 8 markets (CZ, DK, FI, HU, NL, PL, SE, SK) • Leading Technical SEO cross- departmental projects • Defining and monitoring strategies & KPIs for the team • Creating analyses and reporting them to key stakeholders

Coordinating creation and implementation of content marketing campaigns for 13 European markets

• Planned and executed online PR campaigns for ShopAlike • Forged relationships with key journalists and influencers in Poland • Conducted SEO and Market data analysis

• Elaborated & implemented marketing strategies for lifestyle & documentary channels • Planned & executed marketing campaigns for lifestyle & documentary channels • Supported sales & affiliate departments with brand-specific knowledge • Planned & executed media partnerships, patronages over main culinary & design events & barter agreements with external partners • Coordinated overall lifestyle & documentary channels communication (with PR, online, subscribers marketing, sales & production teams)

• Developed & implemented marketing strategy for VIVA Poland • Coordinated all promotional activities for VIVA Poland (on air, off air consumer marketing, events, B2B Marketing Support) • Liaison with advertising agencies & media house • Coordinated barter partnerships.

Marketing