Pedro Costa Werneck de Carvalho

A mix of performance & growth on PPC channels for both CH & US: Google's Search, YouTube, Display Bing X (Twitter) Native

Paid Search, Management of agency partners, CRO (LP); Implemented a new account structure in 14 languages leading to a +5% in volume, rolled out LPs (kw-specific/dynamic content) across 10 verticals, which led to +10% in CR, and automated the process of adding new kws Focus on Growth, Partner Management, Execution of 8-digit yearly budget in Search, LP optimisation

Paid Search, Management of cross-department projects, CRO, and YouTube; Rolled-out a new LP across 8+ e-commerce verticals in 3 languages, leading to a +15% in CR Focus on Growth Hacking, Campaign Management, Planning and execution of an 8-digit yearly budget in French, German and English, and LP optimisation Customer: Shopify.com (EU)

- Performance-based UA campaigns in all Google Networks, Microsoft Ads and Apple Search Ads - Planing and execution of 7-digits yearly budgets - Development, planning and execution of cross-departmental projects (creative iterations and cross-language roll-outs) - Management of the strategy for the YouTube channels - Management of the Ad Sense account (6 YouTube channels) - In-depth analysis with cost-effective, time efficient and ROI driven actions - Weekly / monthly reporting on the relevant KPIs

Responsibilities: - Ownership of performance-based UA campaigns in Display (direct and programmatic buying on mobile and web), Emailing, and Affiliate Marketing channels in LATAM region - Partner acquisition and maintenance of long-term relationship - Setup, monitoring and optimization of campaigns - Creation of various dashboards for better analysis and understanding of marketing data

Learn as much as possible about Online Marketing (SEM);

Customer Support for portuguese speaking clients from the largest worldwide online marketplace; translations and Content Management; Customer Relationship Management (CRM)

Customer support of an international client portfolio; assessment and processing of questions and new registrations requests from individual guests and companies

Rental of rooms / apartments in the city of Rio. I find exactly what people are looking for and for the price they are willing to pay!

Content Management (CMS), Websites updates & Microsoft Office

Receiving, processing, stocking as well as shipping of the museum`s products

Merchandising, shipping and packaging