Christian Wurster

On a mission to shape the future of e-commerce and digitalization for one of the key players in European packaging retail.

Travelling Europe.

Member of the extended OLYMP Executive Board leading and managing the E-Commerce & Digital division for a market leading international premium fashion brand; full budget, sales and profit responsibility (P&L). Responsible for B2C and B2B online shops, marketplaces, all omni-channel services, cross-channel CRM, online- and direct marketing as well as digital strategy and online brand perception. Leading and developing teams across the full e-commerce value chain. Direct reporting line to the OLYMP Group CEO.

Developing and managing the E-Commerce & Digital division as an independent profit center within the OLYMP Group. Massive expansion of business areas, sales and team as well as the professionalization of workflows and processes. Full budget, sales and profit responsibility (P&L). Direct reporting line to the OLYMP Group CEO.

Traveling Southeast Asia

Overall responsibility for the multi-brand online marketing department for 3 international premium fashion brands; full online marketing budget and significant sales responsibility for the Strellson, JOOP! and windsor. Online Flagship Stores. Focus on profitable new customer acquisition, CRM and consumer engagement. Project lead for significant further development projects such as mobile shops or an internationalization strategy. Function as Deputy Director E-Business.

Significant responsibility for building up the new multi brand e-commerce unit for Strellson, JOOP! and windsor. from scratch; initial selection of service providers, project setup and team structure. Project lead in concept, creation and implementation of the Strellson and JOOP! Online Shops and Strellson Corporate Site. Complete setup and continuous development of the multi brand online marketing department focusing on costumer acquisition, CRM and consumer engagement; full budget responsibility.

Overall responsibility for the Europe-wide e-commerce department of a market leading B2B company; full turnover, budget and revenue responsibility for e-commerce, digital new customer acquisition and consumer engagement in DACH, Italy and Spain. Member of the strategy committee for sales, marketing, customer acquisition and CRM. Responsible for reporting and invoicing to franchise partners; main contact for the managing directors of the national companies. Direct reporting line to the ratioform Group CEO.

Full responsibility for the Europe-wide online marketing; unofficial head of e-commerce department. Focus on digital new customer acquisition and consumer engagement as well as conceptual and visual development (UI/UX) of the ratioform Online Shop. Main contact person for the managing directors of the national companies. AWARD: "Online Shop of the Year 2009 B2B" (German Mail Order Congress Wiesbaden)

E-Business, Automobilmarketing, Automobilhandel, Wirtschaftspsychologie