Christian Wurster

ist verfügbar. ✅

Selbstständig, Sabbatical, Auszeit / Sabbatical
München, Deutschland

Fähigkeiten und Kenntnisse

Online-Marketing
E-Commerce
E-Business
Strategieentwicklung und Setup von internationalen
Online-Marketing und E-Commerce Consulting
Business Development
Start-Up Erfahrung
B2B Erfahrung
B2C Erfahrung
Distanzhandel
Versandhandel
Fashion
Mode
Online Shops
Mobile Shops
Internationalisierung
Conversion Optimierung
Usability Optimierung
Suchmaschinenwerbung (SEA)
Suchmaschinenoptimierung (SEO)
Display Marketing
Affiliate Marketing
E-Mail Marketing
Social Media Marketing
Google Analytics
Performance Marketing
Mobile Marketing
CRM
Neukundengewinnung
Lead Generation
Markenkommunikation
Internetrecht
Automobilindustrie
Automobil
Automotive
Unternehmensführung
P&L
Team Management
Digitale Markenführung
Omnichannel
Direktmarketing
Customer Relationship Management (CRM)
Consumer Engagement
Marktplätze
Business strategy
Digital strategy
Plattformentwicklung
SAP Commerce Cloud
Salesforce CRM
Salesforce Commerce Cloud
Salesforce Service Cloud
Leidenschaft und Know-How in
Leitung und Management von digitalen Plattform und
Führungserfahrung
Teamfähigkeit
Hands-on-Mentalität
Begeisterungsfähigkeit
Belastbarkeit
Engagement
Unternehmerisches Denken und Handeln
Zielstrebigkeit

Werdegang

Berufserfahrung von Christian Wurster

  • Bis heute 2 Jahre und 3 Monate, seit Mai 2023

    Sabbatical

    Auszeit / Sabbatical

    Travelling Europe

  • 3 Jahre und 4 Monate, Jan. 2020 - Apr. 2023

    Director E-Commerce & Digital

    OLYMP Bezner KG

    Member of the extended OLYMP Executive Board leading and managing the E-Commerce & Digital division for a market leading international premium fashion brand; full budget, sales and profit responsibility (P&L). Responsible for B2C and B2B online shops, marketplaces, all omni-channel services, cross-channel CRM, online- and direct marketing as well as digital strategy and online brand perception. Leading and developing teams across the full e-commerce value chain. Direct reporting line to the OLYMP Group CEO.

  • 3 Jahre und 3 Monate, Okt. 2016 - Dez. 2019

    Head of E-Commerce & Digital

    OLYMP Bezner KG

    Developing and managing the E-Commerce & Digital division as an independent profit center within the OLYMP Group. Massive expansion of business areas, sales and team as well as the professionalization of workflows and processes. Full budget, sales and profit responsibility (P&L). Direct reporting line to the OLYMP Group CEO.

  • 9 Monate, Jan. 2016 - Sep. 2016

    Sabbatical

    Sabbatical

    Traveling Southeast Asia

  • 2 Jahre, Jan. 2014 - Dez. 2015

    Head of Online-Marketing

    Holy Fashion Group I Strellson AG

    Overall responsibility for the multi-brand online marketing department for 3 international premium fashion brands; full online marketing budget and significant sales responsibility for the Strellson, JOOP! and windsor. Online Flagship Stores. Focus on profitable new customer acquisition, CRM and consumer engagement. Project lead for significant further development projects such as mobile shops or an internationalization strategy. Function as Deputy Director E-Business.

  • 2 Jahre und 3 Monate, Okt. 2011 - Dez. 2013

    Teamleader Online-Marketing

    Holy Fashion Group I Strellson AG

    Significant responsibility for building up the new multi brand e-commerce unit for Strellson, JOOP! and windsor. from scratch; initial selection of service providers, project setup and team structure. Project lead in concept, creation and implementation of the Strellson and JOOP! Online Shops and Strellson Corporate Site. Complete setup and continuous development of the multi brand online marketing department focusing on costumer acquisition, CRM and consumer engagement; full budget responsibility.

  • 7 Monate, März 2011 - Sep. 2011

    Head of E-Commerce

    ratioform Verpackungen GmbH

    Overall responsibility for the Europe-wide e-commerce department of a market leading B2B company; full turnover, budget and revenue responsibility for e-commerce, digital new customer acquisition and consumer engagement in DACH, Italy and Spain. Member of the strategy committee for sales, marketing, customer acquisition and CRM. Responsible for reporting and invoicing to franchise partners; main contact for the managing directors of the national companies. Direct reporting line to the ratioform Group CEO.

  • 3 Jahre und 1 Monat, Feb. 2008 - Feb. 2011

    Manager Online-Marketing

    ratioform Verpackungen GmbH

    Full responsibility for the Europe-wide online marketing; unofficial head of e-commerce department. Focus on digital new customer acquisition and consumer engagement as well as conceptual and visual development (UI/UX) of the ratioform Online Shop. Main contact person for the managing directors of the national companies. AWARD: "Online Shop of the Year 2009 B2B" (German Mail Order Congress Wiesbaden)

  • 2 Jahre und 3 Monate, Okt. 2004 - Dez. 2006

    Werkstudent Internationale Endkundenbindung

    Gebr. Märklin & Cie. GmbH

  • 8 Monate, Aug. 2005 - März 2006

    Praktikant Marketing/Kommunikation Mercedes-Benz Vans

    Daimler AG

  • 7 Monate, Feb. 2004 - Aug. 2004

    Praktikant Internationale Endkundenbindung

    Gebr. Märklin & Cie. GmbH

Ausbildung von Christian Wurster

  • 4 Jahre und 6 Monate, März 2003 - Aug. 2007

    Betriebswirtschaftslehre

    HfWU Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen

    E-Business, Automobilmarketing, Automobilhandel, Wirtschaftspsychologie

  • 3 Jahre, Okt. 1999 - Sep. 2002

    Soziale Arbeit

    BA Stuttgart

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Grundlagen

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