Pedro Lopes

BERG is a Portuguese brand belonging to the biggest non-financial group in Portugal, SONAE. Operating in the Portuguese market since 2003 and in the Spanish market since 2008 up until now, Berg was exclusively distributed through Sport Zone, the sports retail chain of the SONAE group, accounting presently 113 stores. Since January 2012 a project was launched to expand the brand internationally starting the wholesale business and looking for potential partners with whom we can establish long lasting win-win

Commercial Director for the brand DKODE being responsible for the development of the business growth thru an international expansion to an actual number of 20 markets. Main responsibilities were: - Strategic Brand Development and Business Plan Process; - Lead a team of commercial agents to meet business needs. - Maintain and develop relationships with key accounts; - Provide clear direction to the design team developing collections suitable for the brand

- Develop and implement the marketing strategy across the channels; - Assistent of the Retail Direction ( 26 own stores and 4 franchises ) in the selection of the collections for each store, managing the regional area managers, managing and rotation of stocks; - Responsible for the international expansion : visiting new potential markets, contacting new customers, follow up and negotiation of the franchising processes; - Lead the commercial process across all product development stages giving inputs;

As Marketing Manager in the I developed a strong commercial background consequence of the contact with international markets. In the year 2001 the brand was present in 14 markets and w/ a volume of 5M Eur turnover. In the year I left the brand had points of sale in more than 30 markets and with a vol of 25M Eur. Main tasks were: - Build and execute the marketing plans to all markets to deliver business objectives;- Coordination of the international commercial teams; - Product Manager