Pei-Chen Tsai

Manage the largest e-commerce retailing platforms in USA & Canada, business customers in Taiwan. Responsible for company-wide strategic marketing in USA, Canada, European regions. Handle marketing original marketing contents, brand-awareness campaign build-up and monitory, manage advertising campaign and performance on social media platform and online retailing channels, newspaper release and visual presentation.

Cooperated with OMNInsignt project team to formulate marketing strategies in emerging markets (South Asia) for customers.

Developed key account customers/channel partners for industrial computing solutions (medical, retail, logistics solutions) in EMEA region (UAE, KSA, Kuwait, Turkey, Israel, Russia, Kazakhstan). Through cold call, email pitch, online and onsite marketing campaigns to develop new customers/partners.

Customized beginner courses for Chinese immigrant to acquire essential English communication skills. Consulted students from immigrant families for interpersonal adjustment, academic performance, and acculturation; provided language translation and supports for Child Abuse Prevention case managers during home visits; reached out supports in the community for under-resourced immigrant families.

Human development and social intervention.