Peter Dillen

- Defined a 5 year roadmap and built the Benelux team in the new matrix structure, brought teams together towards common goals – positive EVA, satisfied customers and engaged PERI staff. - Achieved 10% turnover growth each year with positive EVA.

As Country manager I was responsible for the PERI business in the Netherlands, and I was steering the sales team directly. I reorganized the NL team and created a performance improvement plan with a clear focus on positive EVA, achieved positive growth.

- Organized a successful customer opening event for 200 visitors. - Increased PERI’s share of voice in print and on-line. - Brought HR strategy to a higher professional level by implementing a 6 module HR training on strategy, competencies, engagement etc.

- Main contact person for local sales- and marketing teams in EMEA region, driving sales plan implementation. - 38% sales growth LED lamps achieved

- P&L responsibility LED lamps - Hired and trained International SBU team (4 people based in London HQ) - Sales growth LED lamps by 26 Mio € in EU - Achieved extensive media exposure on TV, radio, newspapers, very positive customer response. - https://www.youtube.com/watch?v=8sRJOxUJ1Bk

- Leading the International product marketing team for lamps (6 people based in Antwerp and Frankfurt). - Key account management for Brilliant. - Defined lamps strategy working with local sales & mkt. teams - Led successful European marketing campaign “Save energy, Save the penguin”®, leading to 10 Mio € sales increase.

- Product Marketing halogen- and incandescent lamps. - Several successful new product launches in EU, achieving > 1 Mio € extra margin, working with suppliers from Asia