Peter Meyer

Lead a wide variety of strategic and transformative projects across the company aimed at achieving the financial objectives of the business. Identify, define, frame and execute transformation and cost saving initiatives working closely with senior leadership and lead the execution teams drawn from the Business Transformation group and the business and functional units.

Drive operational excellence: implement scalable and repeatable processes and drive cross org collaboration and alignment with Finance, Corp Dev, Pricing, Legal, BI, Marketing, etc. Make data driven recommendations to Ad Platforms leadership and own strategic planning and strategy execution.

Provide overall direction and guidance to all operational activities, including leadership for financial, administrative, and business development functions, product development and partnership relations for ADTECH, a leading international supplier of digital marketing solutions. The company's flagship product is an integrated ad serving platform - amended by features for mobile devices and video ads.

Selected to facilitate, oversee and manage day-to-day process for the development and delivery of software and web applications; manage and monitor project team, project resource utilizations and project-related performance.

As the most widely deployed rich media ad platform for mobile, Medialets helps publishers, developers, advertisers and agencies tap into the full mobile opportunity by enabling the most engaging and measurable mobile rich media ads across different devices.

Directed all sales operations services from account management and traffic, through production, affiliate management, and revenue fulfillment. Managed workflow, revenue risk, and post sales process. Improve customer expectation, monetized traffic, improved products and services.

Selected to oversee all quality control of five websites, including Registered Rep, NREI, Retail Traffic, Trusts and Estates, and Small Business Review. Designed and implemented new site content to promote new revenue streams. Oversaw all aspects of web product editorial and advertising calendar, while working with advertising sales staff, publishers, and marketing staff on the establishment of new programs to generate online revenue.

Created and edited media section for Munich’s leading daily newspaper and designed layouts for first online magazine, providing extensive research and management of events.

Led all design, branding, and production for executive communications and employee communications, which included all print, video, audio, and online media. Served as liaison between parent company in Germany and New York office, providing representation of US interest and shared best practices for print and online properties. Performed all vendor selection, project management, and production management for annual meetings with senior executive management.