Peter Petrov

Define strategy, develop new products, lead launches and go-to-market for medical devices, imaging systems, AI/ML Software as a Medical Device (SaMD) / therapy planning, SaaS digital platform and industrial automation (MES): - defining product strategy, - leading product roadmap prioritization of new features vs technical debt, - driving product development from zero to global release, - managing product launches and NPI, - leading 5 cross-functional agile R&D teams, mentoring 2 product managers.

Product strategy, launches and product marketing for card payments, API, digital platforms, B2B payment: - crafted product strategy to capture new revenue streams, - managed product roadmap prioritization on regional level, - drove product launches, go-to-market strategy, product positioning and sales enablement tools creation, - led cross-functional team for NPI process: sales, marketing, R&D and support teams, - developed product positioning & value proposition to localize products on local market.

Product strategy and portfolio management for high-load API software (100k transactions per second) for airlines, travel industry, air tickets distribution (GDS), hotels and payments: - led product strategy and R&D investments for €160 million revenue globally, - owned end-to-end product lifecycle management, - delivered global pricing strategy which optimized gross margin from 15% up to 35%, - drove revenue expansion and profitability growth for new markets, - identified new market opportunities.

Portfolio management, go-to-market, product marketing and launches for high-load software, API and mobile apps for airlines, hotels, travel industry and payments: - managed portfolio for €35 million market and product life cycle for 25 software products, - drove go-to-market strategy creation and product launches / NPI execution for 15 products, - led cross-functional projects to ensure commercial team support and sales enablement, - studied customer insights/voice of customer in 40 interviews.

Product management and product marketing for 7 product lines ($320 million) for power distribution, industrial equipment, energy conversion, IT hardware and software categories for B2B and B2C: - defined multi-year product vision and strategy, - managed roadmap prioritization for 3 product lines, - analyzed voice of customers, created requirements for 20 new products, - drove global product marketing, EMEA go-to-market strategy and value proposition, - defined pricing strategy for 5 product categories.