Peter Wipf

Conducting interviews and writing articles about people and places in the categories of travel, lifestyle, food & drink, and culture for Swiss Universe Magazine.

Responsible for marketing and product management across several sales channels including Amazon, Ebay, Walmart, B&H, Adorama. Execution of email and ad campaigns on Amazon and Facebook, SEM incl. Google AdWords and Bing. Management of on-page SEO, keyword analysis, implementation of rich snippets, and keyword-focused content creation.

Co-owner of a web marketing company. Delivered SEO and content strategies to small businesses, increasing their SE ranks by up to 2nd position of 1st page within 5 weeks. Improved site navigation, page optimization and link building strategies for various businesses; increased page views by generating relevant content.

Marketing manager and SEO specialist for a company that created online music lessons. Responsible for SEO and SEM campaigns including on-page optimization and metadata management, and promotions with industry-related companies. Creation of promotional and educational videos and articles that generated 55% more traffic. Increased SERP positions for the most relevant keywords by 35% within the first 6 months.

Co-author and manager of an information website for the topic of immigration into the United States; the company, About.com, was acquired by the New York Times. Responsible for news, articles about specific topics, SEO, and collaboration with immigration experts. Expanded the site to over 3,000 pages and promoted it to the top 20% of the network; significant increase of the number of visitors during my tenure.

Languages and music.