Petra Amstad

Managing Brand Transformation - Clariant's Corporate Design Evolution. The brand design is being updated to meet the demands of an increasingly digital world. While CLARITY remains the guiding brand code, we reduced complexity adn give more freedom to the organizational units without compromising in brand consistency. Our change message in a nutshell - we digitize - we reduce complexity - we give freedom for individual positioning - but without compromising on clarity and consitency.

Responsible for continuous development of Claraint's corporate brand strategy. Consulting company units on strategic positioning projects in the areas of employer branding, sustainability and innovation to strengthen Clariant's target reputation. Supporting change initiatives. Implementing digital brand management solutions to enable efficient collaboration within rapidly evolving external and organizational environments.

"Three Year" Global Re-Branding Process: Clariant, a chemical company, transformed to one of the world's leading high value specialty chemical companies that contributes to value creation with innovative and sustainable solutions for customers from many industries.

Established centralized service center team in a matrix and multicultural environment. Teamlead with six direct reports. Implemented standardized processes to consult company units on marketing communications projects adn steered high quality execution through external partner network.

Global Marketing Communication for Clariant's Business Unit Industrial & Consumer Specialties. Single point of contact, responsible for planning, creating and implementing all marketing & communication activities.

Responsible for Clariant's brand advertising positioning campaign. Developed global fair & event strategy and design concept. Consulted company units on annual marketing communications planning and completion of marketing communications projects.

Joint venture between Swissair & Panalpina (Deutschland) GmbH. Strategic brand consulted for company founding of Ixedius. Positioned a new brand in the market. Responsible for global marketing strategy, introducing a new customer digital collaboration solution to the transportation industry.

Consultation & execution of marketing communication campaigns for business units.

Strategic brand consultation for company founding of SwissGlobalCargo. Introduction of a new brand to the market. Customer mapping, customer journey planning, marketing planning and steering implementation of marketing measures.

Art direction responsible for following customer accounts: Amag Schweiz AG, RAID Suisse Paris, Van Cleef & Arples, Knauf AG.