Marianna Bakieva
Skills
Timeline
Professional experience for Marianna Bakieva
- Current 3 years and 6 months, since Sep 2022
International Marketing Manager/Communication Marketing Manager
Open for job opportunities in Hannover after family relocation
- 1 year and 6 months, Sep 2013 - Feb 2015
Head of Marketing (Sony Mobile Russia)
Sony Mobile Communications
5 direct reports / Marketing budget Management / Creating and managing overall national marketing plan leading to business drive and constant growth of brand KPIs / Application of global marketing strategy and assets in Russia and CIS market/ Sales forces support with long-term and short-term marketing plans and activations
- 4 years and 2 months, Sep 2009 - Oct 2013
Head of Marketing Communications (Sony Mobile Russia)
Sony Mobile Communications
3 direct reports/ Marketing communication budget up to 13M US$/ Global marketing communication strategy adaptation and implementation / Media strategy development and buying/ Local digital strategy set up for owned, earned online media/ Sales forces provision with sell-in and sell-through marketing tools
- 11 months, Nov 2008 - Sep 2009
Marketing Communication Manager (Sony Mobile Russia)
Sony Mobile Communications
all brand communications management vs. set KPIs/brand guidelines and local legal compliance supervision in brand and co-marketing campaigns/smooth documentation process set up
- 1 year and 7 months, May 2007 - Nov 2008
Head of Marketing in Representative office (Sony Ericsson Russia)
Sony Ericsson Mobile Communications
7 direct reports/budget management up to 25US$/national marketing plan management /channel strategy development/ tactical operative activities with trade partners coordination
- 1 year and 9 months, Sep 2005 - May 2007
Channel Marketing Manager (Sony Ericsson Russia)
Sony Ericsson Mobile Communications
Imaging and Music platform brand campaigns (CyberShot and Walkman phones launches) / Key Clients marketing support/ PR and sponsorship
- 1 year and 7 months, Feb 2004 - Aug 2005
Head of Marketing Department
Dymov Holding
5 direct reports/ New brand identity development and implementation/ New superior gourmet products development and launch, incl. concept, positioning and pricing validation, in-house product development (logo, label, packaging), naming and launch campaign
- 3 years and 6 months, Aug 2000 - Jan 2004
Senior Account Manager/ Account Manager
TMA-draft Worldwide/ Progression BTL
Up to 5 direct reports/ Clients pool: Schwarzkopf & Henkel, Procter & Gamble, Bacardi-Martini, Nokia/ Ensure smooth and efficient process of client service, coordinating Agencies resources in order to meet Clients expectations and internal profitability KPIs
Educational background for Marianna Bakieva
- 4 years and 11 months, Sep 1994 - Jul 1999
Social psychology
Lomonosov Moscow State University
Languages
Russian
First language
English
Fluent
German
Intermediate
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