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Petra Wotring

Angestellt, Senior Digital Marketing Consultant, Key-Work Consulting GmbH

Karlsruhe, Deutschland

Skills

Data Driven Marketing Solutions
Customer Data Platform
Customer Intelligence
Data Warehouse
Big Data
Dashboards
Projekt-/Produktmanagement
Marketingberatung
Kundenmanagement
Kampagnenmanagement
Media
Direktmarketing
Omni-Channel Marketing
Marketing Automation
Handelsmarketing
Maketing Planning & Execution
Local Marketing
CRM
Beratung

Timeline

Professional experience for Petra Wotring

  • Current , since Oct 2014

    Senior Digital Marketing Consultant

    Key-Work Consulting GmbH

    Developing roadmaps for clients to reach data driven excellence: Discovery tours into clients data | customer segmentation | customer opportunity report - find opportunities and risks in your customer base | setup for targeted CRM and online campaigns | Personalization that makes ROI sense, create your campaign portfolio | Automation - setup of the martech stack and data management for efficient marketing processes | Playbook for digital transformation | new data based business models Agile team work.

  • 4 years and 3 months, Oct 2010 - Dec 2014

    Senior Consultant, Project Manager

    Wotring Consulting

    Freie Beraterin

  • 3 years and 3 months, Jul 2011 - Sep 2014

    Managing Partner Business Intelligence

    MEC GmbH

    Design, implementation and operation of a portal for car manufacturer and their sales partners. First solution in the market to develop an API in cooperation with Google for the automatic upload of campaign and budget data into a large number of Google Adword Accounts. First solution to conveniently package targeted online marketing campaigns for car dealers.

  • 4 years, Oct 2010 - Sep 2014

    Produkt-, Projektmanager

    GroupM Deutschland GmbH

    Project Manager for the development and implementation of customized software to plan, buy media, run via adserver and report on online marketing campaigns in 4 media agencies of the group. Requirements Management. Quality assurance, testing.

  • 17 years and 1 month, Mar 1994 - Mar 2011

    Senior Direct Marketing Consultant

    dbu Unternehmensberatung GmbH | Exzellenz in Kundenorientierung

    Design, setup and operation of Business Intelligence for sales, marketing, purchasing, production for a variety of mail order companies. Direct Marketing campaigns, marketing controlling, business planning. Design and implementation of market research projects, surveys, neuromarketing. Work for customers like WWF, Harrods (London), Beyeler (Switzerland), Babista, Atelier Goldner Schnitt, Madeleine Mode, Johanniter Unfallhilfe, Deutsche Herzstiftung.

  • 8 months, Aug 1993 - Mar 1994

    Assistenz der Geschäftsführung

    Atelier Gabrielle Seillance

    Assistenz der Geschäftsführung zum Aufbau der Geschäftstätigkeiten eines Mode Versandhändlers in Frankreich. Marktrecherche wie funktioniert der Markt, Wettbewerber. Transfer von Best Practices und Methoden aus dem Hauptmarkt in die sich entwickelnde Organisation.

  • 1 year and 11 months, Feb 1992 - Dec 1993

    Interviewerin

    Infas: Institut für angewandte Sozialwissenschaften

    Durchführung von qualitativen Interviews Wahlbefragung

  • 4 months, Jun 1992 - Sep 1992

    Kundenberaterin

    MVS Management und Versandservice GmbH

    Umfassende Betreuung von Kunden beim Verkauf von Musikprodukten, Sportgeräten und Kosmetik. Kundenservice, Zahlungsmanagement, Fulfilment. Ansprechpartner für den Anbieter. Internationale Kunden.

  • 3 months, Jul 1991 - Sep 1991

    Kundenservice

    Versandhaus Robert Klingel

    Bearbeitung von Reklamationen und Sonderfällen.

  • 10 months, Jul 1990 - Apr 1991

    Assistenz der Geschäftsührung

    W.L. Schwaab Lackfabriken KG

    Aufbau des neuen Geschäftsfeldes "Pulver Lacke"

Educational background for Petra Wotring

  • 6 months, Jan 1993 - Jun 1993

    International Business

    Hanzehogeschool, Groningen, NL

  • 4 years and 4 months, Oct 1990 - Jan 1995

    Aussenwirtschaft / Fremdsprachen

    FH Pforzheim

Languages

  • German

    -

  • English

    -

  • French

    -

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