Petra Wotring
Angestellt, Senior Digital Marketing Specialist, Key-Work Consulting GmbH
Karlsruhe, Germany
Timeline
Professional experience for Petra Wotring
Current 8 years and 9 months, since Oct 2014
Senior Digital Marketing Specialist
Key-Work Consulting GmbHDeveloping roadmaps for clients to reach data driven excellence: Discovery tours into clients data | customer segmentation | customer opportunity report - find opportunities and risks in your customer base | setup for targeted CRM and online campaigns | Personalization that makes ROI sense, create your campaign portfolio | Automation - setup of the martech stack and data management for efficient marketing processes | Playbook for digital transformation | new data based business models Agile team work.
4 years and 3 months, Oct 2010 - Dec 2014
Senior Consultant, Project Manager
Wotring Consulting
Freie Beraterin
Design, implementation and operation of a portal for car manufacturer and their sales partners. First solution in the market to develop an API in cooperation with Google for the automatic upload of campaign and budget data into a large number of Google Adword Accounts. First solution to conveniently package targeted online marketing campaigns for car dealers.
4 years, Oct 2010 - Sep 2014
Produkt-, Projektmanager
GroupM Deutschland GmbH
Project Manager for the development and implementation of customized software to plan, buy media, run via adserver and report on online marketing campaigns in 4 media agencies of the group. Requirements Management. Quality assurance, testing.
17 years and 1 month, Mar 1994 - Mar 2011
Senior Direct Marketing Consultant
dbu Unternehmensberatung GmbH | Exzellenz in Kundenorientierung
Design, setup and operation of Business Intelligence for sales, marketing, purchasing, production for a variety of mail order companies. Direct Marketing campaigns, marketing controlling, business planning. Design and implementation of market research projects, surveys, neuromarketing. Work for customers like WWF, Harrods (London), Beyeler (Switzerland), Babista, Atelier Goldner Schnitt, Madeleine Mode, Johanniter Unfallhilfe, Deutsche Herzstiftung.
8 months, Aug 1993 - Mar 1994
Assistenz der Geschäftsführung
Atelier Gabrielle Seillance
Assistenz der Geschäftsführung zum Aufbau der Geschäftstätigkeiten eines Mode Versandhändlers in Frankreich. Marktrecherche wie funktioniert der Markt, Wettbewerber. Transfer von Best Practices und Methoden aus dem Hauptmarkt in die sich entwickelnde Organisation.
1 year and 11 months, Feb 1992 - Dec 1993
Interviewerin
Infas: Institut für angewandte Sozialwissenschaften
Durchführung von qualitativen Interviews Wahlbefragung
4 months, Jun 1992 - Sep 1992
Kundenberaterin
MVS Management und Versandservice GmbH
Umfassende Betreuung von Kunden beim Verkauf von Musikprodukten, Sportgeräten und Kosmetik. Kundenservice, Zahlungsmanagement, Fulfilment. Ansprechpartner für den Anbieter. Internationale Kunden.
3 months, Jul 1991 - Sep 1991
Kundenservice
Versandhaus Robert Klingel
Bearbeitung von Reklamationen und Sonderfällen.
10 months, Jul 1990 - Apr 1991
Assistenz der Geschäftsührung
W.L. Schwaab Lackfabriken KG
Aufbau des neuen Geschäftsfeldes "Pulver Lacke"
Educational background for Petra Wotring
6 months, Jan 1993 - Jun 1993
International Business
Hanzehogeschool, Groningen, NL
4 years and 4 months, Oct 1990 - Jan 1995
Aussenwirtschaft / Fremdsprachen
FH Pforzheim
Languages
German
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English
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French
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