Petri Pohjanen

Employee, Project Manager, u-blox AG

Adliswil, Switzerland


Product Management
Business Development
Customer Relationship Management
Product Development
Medical Devices
Medical technology development
Mobile technology development
Corporate strategy management
International Business Development
New Product Launches
Operational Management
Team leadership
Organizational Development
Business Process Management
Customer orientation
Value argumentation
Product marketing
Solution development
Distribution Management
Market Analysis
Customer segmentation
Business Networking
Competitor Analysis
Customer management
Agile Development
Regulatory Compliance
Approvals Management
International Project Management
International Sales
Innovation Management
Product innovation
Market Research
Research and Development
User experience
User interface design
Medical Imaging
Medical technology planning
Distributor Management
Program Management
ISO 13485
FDA Regulation
Product Road Map
Product Lifecycle Management


Professional experience for Petri Pohjanen

  • Current , since Apr 2018

    Project Manager

    u-blox AG

    Creating ISO 26262 compliant high precision GNSS receiver for a Tier-1 customer

  • 4 months, Dec 2017 - Mar 2018

    Project Manager

    Valtronic Technologies

    Created a medical device for a multinational pharma company to digitalise their product offering. Transferred the proof-of-concept phase into hardware and software development program (ISO 13485, CFR 21 part 11, IEC 62304) Managed the User Needs, DFMEA, Design Input/output work. Established development partner contacts supporting the transition from development to production (electroless plating, overmolding, 3D MID, etc.) Unfortunately, the project was cancelled due to customer delays

  • 1 year and 4 months, May 2015 - Aug 2016

    Project Manager New Product and Business Development

    Heptagon Advanced Micro Optics

    Heptagon Oy provides 3D/imaging, illumination and optical sensing solutions - Established a micro-spectrometer development program for personal nutrition, fitness, environment and material analysis. - Defined the SDK/ADK requirements and usability and functionality of the spectrum ID databases. - Designed the business and support service models and marketing and sales strategies for Heptagon to pursue entirely new market segments in automotive, IoT, mobile, wearable health and medical device domains.

  • 5 years and 9 months, Aug 2009 - Apr 2015

    Principal Consultant

    Agentle Oy

    Agentle provides business and product development services to medical device companies - Consulted on reimbursements, health economics, international approvals and the medical device specific sales budgets. - Supported arranging the development towards international approvals (CE, FDA, CFDA). - In essence, provided help for number of wearable health, monitoring, diagnostic and analytical medical device companies enhancing their development, international approvals and sales strategies.

  • 2 years and 4 months, Feb 2012 - May 2014

    Program Coordinator

    University of Oulu / CIE

    Oulu University CIE department was creating research-to-business –scenarios - Transferring university research work into start-ups. - Maintaining Microsoft AppCampus Oulu site and arranging Microsoft Windows 8 and Windows Phone 8 Hackathons. - Establishing European Neighborhood and Partnership Instrument (ENPI) work with Russian universities. - Controlling number of FRUCT-program based research, development and education projects (~5 employees).

  • 7 months, Feb 2012 - Aug 2012

    Head of Region

    Scope Associates Oy

    Scope Associates provided product design, manufacturing, commercialization and business growth acceleration services to consumer and heavy industry product companies - Assisted on defining industrial design and usability features. - Helped on creating IPR management programs. - Supported on designing the development steps towards international approvals. - Provided contacts and guidance for international distributor partner selections and agreements.

  • 4 months, Sep 2009 - Dec 2009


    Invicor ltd

    Invicor was creating the world’s first automated invention management system - Controlled server and mobile device application development in close co-operation with international open innovation researchers and institutions. - Arranged number of multi-day innovation tournaments and workshops with biggest Finnish companies.

  • 3 years and 6 months, Feb 2006 - Jul 2009



    Optomed has created the world’s first wireless handheld camera for ophthalmoscopy, otoscopy, and dermatoscopy - Invented completely new product concept for primary care and veterinary medicine. - Controlled all software and hardware design, modality specifications (DICOM, HL7, IHE), medical device requirements (ISO 10940), quality (ISO 13485), safety (IEC 60601) and CE, FDA and SFDA approval processes. - Managed all development and productions teams’ work (~30 employees) - Established the sales.

  • 1 year and 5 months, Sep 2004 - Jan 2006

    Development Manager

    University of Oulu / MediaTeam

    - Arranged international research networks and organised cooperation with international mobile operators. - Created research program to study close proximity radio (RFID, NFC, ZigBee) payment methods from mobile operator perspective. - Gave number of lectures about mobile phone markets and subsidizing mobile operators.

  • 2 years and 7 months, Mar 2002 - Sep 2004

    Operations Manager


    Myorigo created the world’s first smartphone featuring full Java support, accelerometers, 3D touch sensors and haptic feedback - Responsible for the mobile operators' requirements for the product, services and market specific provisioning. - Established and led the development of product features, interfaces and usability (~60 employees). - Steered marketing and pre-sales activities with marketing team (achieved sales ~$1 M). - Established and controlled Myorigo outsourcing in Italy

  • 4 years and 7 months, Sep 1997 - Mar 2002

    Development Manager


    - I was one of the main initiators for creating various types of mobile phone applications and service usage testing scenarios. - Controlled several EU-funded payment projects. - Managed sub-contracted development work for number of location and navigation applications, multiplayer games, micro payment applications, various types of digital television broadcasting, IPTV, music and video stream control and personalization methods and group communication applications for mobile devices and mobile networks.

Educational background for Petri Pohjanen

  • 9 months, Sep 2013 - May 2014

    International Marketing

    Oulu Business School

    Courses in industrial relationships, product- and marketing strategies, consumer behaviour and business to business marketing.

  • 7 years and 5 months, Aug 1991 - Dec 1998

    Master of Science

    University of Oulu

    Thesis: Electronic Commerce in Wireless Networks


  • English


  • Finnish

    First language

  • Swedish


  • German



Medical product development
Medical product sales
Mobile product development
Mobile product sales
Corporate strategy management
International Business Development
Global business management
Product marketing
Product sales
Team management
Customer management
Team leadership
Medical Devices
Medical technology
Electro-medical devices
Medical device development
Medical device business



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