Philip Nichols

Responsible for setting and launching distribution arm of mensch und marketing and all marketing and communication of the brand launch. Event management, creation of channel sales tools, Point of Sale displays and channel communications (case studies, PR and white papers) for our clients

Responsible for creating and implementing marketing strategies and programs that were alligned to partner requirements and drove sales. Responsible for Plantronics attendancxe at key events such as Mobile World Congress, IFA & CeBit from management of external agencies, project and budget management. Worked closely with sales teams to develope Point of sales materials to be deployed in store and creation of partner specific promotions to support product life cycle management.

Responsible for creating and delivering channel marketing programs that supported the business growth requirements of HP and drove footfall and sales for the retail partners. Management of the UK&I merchandising team and stting metrics and focus for the instore program

Responsible for setting up and running of B2B e-commerce program and 1-2-1 CRM marketing program. Targeted promotions to focussed channel partners and evolution of e-tail channel for end of life clearence.

Digital & Analogue electronics and control systems