Philip Schmadlak

Coordination of local Account Management teams - Definition of global Search Engine Marketing strategy - Working globally with regional acquisition teams and marketing departments on acquisition of new clients - Set up support structure for local Account Management teams - Identify, drive, and optimize investment in new business opportunities - Supervise, moderate and assist regions with Google investment allocation - Analyze data, trends and performance and develop robust strategic sales plans

Client liaison, portfolio management - Strategic pitches and up-sell of other Google products - Improve advertisers' individual ad and campaign performance (mainly ROI focused) - Training and coaching of new team members - Educate and support customers - Optimize client accounts by analyzing and managing their campaign strategy - Build relevant, researched keyword lists and groupings and create/edit text and image ads.

Responsibilities: • Manage deliverables according to clients needs, combining technical deliverables (e.g. new features) and real outputs (e.g. system documentation). • Manage timelines and make sure deadlines and requirements are met. • Collaborate with technical department (PHP programmer, Unix, SQL, and Symbian OS specialists) on new feature development and implementation. • Provide customer support, help solve technical issues, and increase revenues of key clients.

German dual system apprenticeship with employment in the following departments: Accounting and Controlling, Purchase, Sales and Marketing. Diploma in Import- and Export Business Administration issued by IHK (German Chamber of Commerce).

4 years of full-time study; Multilingual program imparted in English, German and Spanish. Majors: Finance, Accounting and Controlling, Strategic- and Human Resource Management, Marketing and International Business Relations. Average mark: 1.9 (sehr gut)