Philipp Hana

• Design Consultant and 3D Creative at the Design Technologies Department, formerly at the Digital Asset Creation Department • Creating consumer facing content using 2D and 3D Design tools • Defining new workflows and processes in the creation of digital assets and visualization methods for Design, Marketing & Production (Via HVH/PHDC/AVG)

• Design, development, coordination and production of headlight-systems from scratch for the American and European market • Responsible for the whole design and engineering workflow • Production of high quality marketing material and visualizations • Frequent contact and exchange with production companies in Vietnam/China • First headlight-systems on the market since 2012, 5 additional product launches since then

• MBA Thesis Title: How will the first generation of autonomous cars affect the consumers’ use of the interior and what new demands does this pose towards the interior design in the automotive premium sector? • University of Roehampton Master of Business Administration – Management Research • Case study published in the strategy corner and technical development newsletter of the Audi AG • Presented infront of the division manager of the Audi I/EK

• Creating the new CGI Marketing campaigns for current superyachts. • Focus on High-End Visualization/CGI combined with Photography in the process of creating advertisement images. • Incorporating CGI as the main factor in image production for marketing and development department.

- Department technical development: I/EK-3P – „Project management configuration, international locations, Virtual Reality visualization“ • Creating creative campaigns for the new Audi TT3 • Participation and Support at/for Top Management Kreis (TMK) – presentations • Cooperation at concept development for a future vehicle project Acceptance to the Audi Talent Programme for outstanding former interns.

Final Grade: 3.9 (A)

Double Degree in cooperation with the European University Business School in Munich. MBA Thesis Title: How will the first generation of autonomous cars affect the consumers’ use of the interior and what new demands does this pose towards the interior design in the automotive premium sector?

Focus on CGI (Computer Generated Imagery) & Graphic Design & Interior- and Eventdesign Final Grade: 1,3 (A)