Philipp Klotz

Lead and develop eight direct reports. Oversee the omnichannel B2C brand activation and launch strategy for the care & styling portfolio across e-commerce, salons, and premium retail, driving double-digit growth within the care category. Define the DACH region’s consumer media, digital, influencer, and communications strategy. Manage local brand building for Wella Professionals, Sebastian Professionals, SP, EIMI, and Nioxin to achieve the annual sales and profit targets.

Lead and develop nine direct reports. Responsible for managing hair color business, customer events and trial driving marketing plans including portfolio strategy, new launches, marketing mix choices and local brand building for Wella Professionals, Londa & Sassoon to deliver the committed yearly budget for the brand in terms of sales and profit.

Lead and develop four direct reports. Define the local brand vision & strategy to drive the business for growth across all channels (salon business & e-com): Enlarge consumer base, increase sales, increase market share, increase profit. Steer and be accountable for the brand P&L and budget.

Lead the relaunch of Serie Expert 2021as Expat assignment, i.e. go-to-market strategy & activation (sell-in story, creatives, salon service concept & product design of leave-in treatments) and deployment to countries. Lead product design projects by managing interfaces: labs, CMI, demand planning, technical testing, area management.

Develop & implement 360° go-to-market activation for product launches: Be responsible to drive and execute efficient in-salon and e-retail activations and digital communication campaigns that optimize the on- & offline consumer experience to deliver yearly budget targets. Lead and develop a team of one report. Three month onboarding as sales rep.

Design & deploy color launches globally and define & implement the local marketing plan and measures to achieve sales & profit targets for Germany, Switzerland & Austria.

Responsibility for the international coordination of product launches, preparation of legal product certification documents and in charge of license agreements for France, Spain, Italy, Denmark, Switzerland and Export distributors.

Service Marketing - Creative Thinking/ Entrepreneurship - Corporate Governance Structures

Konsumenten- und Käuferverhalten - Methodik empirischer Forschung - B2B Marketing - Strategisches Management - Führung und Organisation - Forschungsschwerpunkt: Konsum und Nachhaltigkeit

Marketing Management - European Culture - Retail Marketing - Sales and Promotion - Marketing Research - Global Leadership Strategies - Marketing Performance Management

Marketing Mix - Marketing Information - Absatzprognose und Entscheidungstheorie - Internationales Marketing - Konsumentenpsychologie - Zielorientierte Führung des Unternehmens - Ethik und gesellschaftliche Kompetenz